Hi I am facing this issue while using email marketing. Only 85% of emails sent. I am getting this notification.
“There are errors in your campaign that may cause problems with publishing”
Topic summary
Email marketing campaign shows a warning (“There are errors in your campaign that may cause problems with publishing”) and only ~85% of emails were sent.
Likely cause: campaign flagged by performance metrics such as bounce rate or complaint rate (recipients marking as spam or moving to junk). Outdated or low-quality contacts and role-based addresses (e.g., [email removed] [email removed] are highlighted as common triggers.
Recommended actions:
- Audit and clean the subscriber list (fix typos, remove role-based and unengaged contacts).
- Send only to subscribers who opted in or purchased within the past year to improve engagement.
- Follow Shopify Email best practices (guide linked in thread).
Follow-up and new case: A second user with a brand-new campaign/store reported the same error. Support asked about the source of the mailing list (e.g., imports from another shop) and reiterated the above list-hygiene steps. A general store setup checklist was also shared.
Status: No confirmed resolution yet. Next steps are list auditing, narrowing sends to recent/engaged subscribers, and verifying the origin/quality of imported contacts.
2 Likes
Hi, @carmine2 !
Thanks for reaching out in our Community forums and for sharing your concern, I’d be happy to help.
There can be various causes of receiving this error message. Depending on the performance of your campaign, it could be flagged due to the bounce rate/complaint rate. This essentially means that the user could have flagged the email as spam or moved it to the junk folder. If this is the case, you will want to focus on the quality of your email and subscriber list. Firstly, look for any types, or role email addresses (e.g. [email removed] [email removed] that may be causing your users to have negative sentiments towards the content. You can check out our guide that covers the Best practices for Shopify Email to help with this.
Also, some of these email addresses may have been collected a long time ago and may no longer be engaged. Try sending only to those who have signed up to a newsletter or ordered in the past year to ensure better engagement.
Kindly reply back to this thread with any questions or updates and we can continue our conversation further!
This error showing due to some of the email addresses may have been collected a long time ago and may no longer be engaged. Try sending only to those who have signed up to a newsletter or ordered in the past year to ensure better engagement.
Hi again, @carmine2 !
I hope your day is going well. I just wanted to check in with you to ensure that you receive the support you may need regarding your email campaign. Have you had a chance to audit your subscriber list and resend the campaign? I’d be happy to provide some more information if the issue persists.
Talk soon!
Hi Mac, I am having the same error for a brand new campaign I am creating with a brand new store, do you know the reason for that?
Hi, @Surooraldhalemi !
Thanks for joining this thread.
I understand that you are experiencing a similar issue. It’s likely that your campaign has been flagged due to the bounce rate/complaint rate. May I ask where you imported your mailing list from? Are these customers from a previous shop?
You will want to try sending emails only to those who have signed up to a newsletter or ordered in the past year to ensure better engagement. Feel free to check out our guide that covers the Best Practices for Shopify Email to help with this.
You also mentioned that you recently launched, so feel free to check out The General Checklist as it is a great tool to ensure that you have your Shopify store all set up and ready for customers to make purchases on.
Let me know if you have more questions!