While @Shopify_77 need to step up and help merchants, they prefer to take a back seat calling it a “third party issue”. Shopify tutorial (trust me, I have seen and read it all) downplay the complexity and severity of this subject - “how to connect your store to FB and IG and enable Facebook Shop and Instagram Shopping”. Those who are struggling know that it’s so extreme and so depressing that it can deter many people from going ahead with their business.
I have exchanged so many emails with Meta in the last few days, and although they are not very competent in responding (partial response, irrelevant response, copy paste response etc.), I think this is how they are suggesting it goes:
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Build your online store.
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Create FB and Instagram profiles for your business.
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Make your profiles “popular” through interactions - followers, likes, shares etc.
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Meta won’t tell you the criteria for your profiles becoming “popular”.
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Keep paying hundreds of dollars every month for all your subscription.
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Don’t mind if you are not selling anything because Shopify won’t come to your rescue (remember, it’s a third party problem?). All the Shopify guides are outdated, too simplistic, partial or simply link to Meta articles with exact same qualities.
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Once your FB and IG profiles become “popular”, go to Meta Business Suite and Commerce manager to do all the settings. Again, there is poor documentation from both Shopify and Meta on this. Some Youtube videos will help.
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Now you can connect/sync your store with the channels and enable Facebook Shop and Instagram Shopping.
I am at steps 3-6 at the moment and touched on step 7 proactively. Hopefully step 8 works out with the same ease as I have noted it.
Good Luck.