Tiktok gave us a lot of traffic but 0 sales. Can someone with Fresh eyes take a look?

Store Feedback
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Topic summary

Main issue: High TikTok traffic but no sales. Store has recently: tiered shipping by order amount (low orders still costly), redesigned layout/colors, price-matched where possible, refreshed product photos and descriptions. Seeking conversion-focused feedback.

Homepage recommendations:

  • Strengthen hero banner (top section) with snack-forward product imagery.
  • Visually distinguish the collection section from product list (background/borders, icons).
  • Feature a flagship product prominently.
  • Add a favicon (small browser tab icon) and shorten the announcement bar.
  • If targeting other markets, add local languages and keywords.

Product page recommendations:

  • Add more images showing box contents, taste cues, and ingredients to build trust.
  • Include reviews/UGC; show real-life usage photos to add credibility.

Promotion/shipping strategy:

  • Supplement free-shipping threshold with combo bundles (popular or themed) priced slightly lower than separate items, and include free shipping.
  • Highlight bundles on the homepage with clear calls to action.

Status: No resolution yet; actionable suggestions provided. Key open items: refining shipping approach, implementing bundles, enhancing visuals/reviews, and localization. Images were shared as examples to illustrate layout and promotional ideas.

Summarized with AI on January 6. AI used: gpt-5.
1

Hi everyone!

I know people are busy so I appreciate anyone taking time to read/look.

Here is what we have done:

  1. We varied the shipping costs based off of order amounts. I still think the shipping cost is an issue, but below a certain order amount the customer has to pay the full shipping cost as it will cause us to go so far negative, we simply can not cover it. (maybe someone has a better idea of how to combat this issue?)
  2. We re-vamped the page, changed color schemes, made the layout easier to navigate (we think?).
  3. We have price matched as much as we can on items, there may be a couple items we could potentially be high on, but we simply cant go lower because of our cost from the wholesaler.
  4. We also re-did our product photos, we tried to be different and have a kind of theme. We changed it when we realized maybe it did not make us look professional enough. We also added more to the description of items.

The store is: https://bnbsnacks.eu

Thank you for your time, and please be honest with criticism.

2

Hi @bnbsnacks , it’s Kate here from the PageFly team - a Shopify page builder app.

It’s wonderful to see that you’ve come this far in your entrepreneurial journey. I have a few suggestions that could help optimize your team’s efforts further. If you find them helpful, please let me know by giving a thumbs-up or marking it as your solution.

1. Homepage

  • The hero banner should embody the ‘snack’ spirit and include images of your products..

PageFlyKate_0-1707187458017.png
PageFlyKate_0-1707187458017.png1600×532 542 KB

  • The collection section currently looks quite similar to the product list below. I suggest creating a distinct background or border to highlight it. Perhaps adding some icons could also lighten up the mood ?.

PageFlyKate_1-1707187457902.png
PageFlyKate_1-1707187457902.png1600×584 119 KB

  • Select a leading product and feature it prominently. Create a dedicated section for a product you have high confidence in.

PageFlyKate_2-1707187457918.png
PageFlyKate_2-1707187457918.png1600×787 169 KB

  • Add a favicon logo. To make your store look for professional and branded.

PageFlyKate_3-1707187457079.png

  • Marketing suggestion: Establish a dedicated section for this campaign. If you’re planning to target other markets, ensure that your website includes local languages and relevant keywords for those regions. A

lso, the current announcement bar is somewhat verbose, which might cause visitors to overlook it.

PageFlyKate_4-1707187458016.png
PageFlyKate_4-1707187458016.png1600×467 517 KB

2. Product page

  • Incorporate more images to showcase what’s inside the box, give an idea of the taste, and detail the ingredients.

For food and beverage products, visitors often have numerous concerns. It’s crucial to ensure that your presentation makes them feel safe and reassured about the product’s quality and reliability.

PageFlyKate_5-1707187457891.png
PageFlyKate_5-1707187457891.png1600×838 140 KB

  • Include a review section. If you don’t have one yet, consider taking photos of your products being enjoyed in real life. This adds authenticity and appeal.

3. Promotion suggestions

  • Rather than just offering free shipping for a certain order amount, consider creating COMBO deals that include product bundles with free shipping. For example:

  • Bundle Popular Products: Identify popular or complementary products and bundle them together at a slightly discounted rate compared to buying them separately.

  • Create Themed Bundles: For instance, a “Healthy Snack Bundle” or “Party Pack” could attract customers looking for specific types of snacks.

  • Promote Free Shipping: Clearly state that this combo comes with free shipping. This can be a strong incentive for customers to purchase the bundle.

→ Feature the Combo on Homepage: Display the combo prominently on the homepage with attractive images and a clear call-to-action.

Example:

PageFlyKate_6-1707187457901.png
PageFlyKate_6-1707187457901.png1600×896 168 KB

I believe that these suggestions will optimize your store for higher conversion rates and customer engagement. I hope you and your team the best in your endeavors. Keep up the great work!

Cheers,

Kate | PageFly team

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