Hi, I did a survey on my target market and it showed that they mainly shop on TikTok and Shopee. I have been spending money on these channels without much results. Should I branch out to alternative channels like Meta and Google? Or stick to what the survey told me? My sample size was 400 responses (considered significant for my market).
Topic summary
A business owner conducted a market survey (400 responses) revealing their target customers primarily shop on TikTok and Shopee. Despite investing in these platforms, they’re seeing poor results.
Current dilemma:
- Should they continue following the survey data and focus on TikTok/Shopee?
- Or expand to alternative channels like Meta and Google ads?
Status: The question remains unanswered with no responses yet. The poster is seeking guidance on whether to trust their market research or pivot strategy based on actual performance.