Tips/Advice Sought For More Conversions

Store Feedback
1

Greetings everyone,

I have been running a FB ad campaign for about a month now, but would like to see higher sales/conversion rates (who wouldn’t, lol). Below is my landing page (home page) link. I sell comic pinup style and Hispanic themed original art and prints.

As an FYI, I recently installed the Judge.Me reviews app. No reviews yet, but I’ve reached out to previous customers hoping they will leave one. Any suggestions are appreciated. Thank you all in advance!

https://richardhuante.com/

2

Hello There,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Wishlist missing.

2.Social media Icon missing.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

  1. Add featured products on the home page with add to cart option.

2.Featured Products / all Titles should be Optimized and Seo Friendly.

3.Add sticky add to cart button on home page collection features.
4.Add a Lead magnet section on the Home Page.
5.If Possible, add Instagram feed on the home page.

6.Add customer reviews on the home page to gain the trust of the customer.

7.Highlight the USP of your product or service.

Collection and Product Page:

  • Add Product Review on Collection Pages

  • Add Sticky add to Cart and Buy now Button for quick checkout

  • Add Trust Badges below add to cart or Buy now Button

  • Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping

SPEED Optimization:

1.Your site might be in need of Optimization too. As per Google Insights, your site score is 28 which means that attention is required here. A well-optimized site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don’t want to invest in advertisements.

Please feel free to contact us for any further help that you might require.

Best regards,

San.

3

Hello @RichardHuante ,

Welcome to the community.

It’s great to hear about your proactive approach with the Judge.Me reviews app. I’m confident that will start to pay off soon!

I’ve taken a close look at your website and have some suggestions that could help boost your sales and overall conversion rates.

HOME PAGE

1. The hero banner. There are 2 points that I’d like to discuss with you.

  • First, there is no CTA button or text on the hero banner.

PageFlyKate_0-1719384864219.png
PageFlyKate_0-1719384864219.png1600×871 432 KB

  • Second, the redirect product link is a bit misleading.

2. Add a featured product section. This is to highlight your leading or new product(s).

Example of single featured product:

PageFlyKate_1-1719384861142.png
PageFlyKate_1-1719384861142.png1600×964 162 KB

Example of a group of featured products:

PageFlyKate_2-1719384860516.png
PageFlyKate_2-1719384860516.png1600×692 126 KB

3. Display your personal brand in the homepage. Reason: To make your storeand artworks more authentic and credible.

PageFlyKate_3-1719384862525.png
PageFlyKate_3-1719384862525.png1600×599 186 KB

4. Showcase your Instagram accounts and highlight posts: I noticed that you have put a lot of effort into your Instagram account, and it is receiving considerable attention.

PageFlyKate_4-1719384859750.png
PageFlyKate_4-1719384859750.png1600×881 136 KB

You can showcase your Instagram posts to make your store more engaging and help customers make purchase decisions. Some Shopify app for Instagram feed that I’d like to suggest:

  • VIBE Shoppable Instagram Feed
  • InstaFeed+Story Instagram Feed
  • Instafeed ‑ Instagram Feed

5. This section should be placed on top below the hero banner.

PageFlyKate_5-1719384861255.png
PageFlyKate_5-1719384861255.png1600×874 162 KB

PRODUCT PAGE

1. Write the description with bullet points and bold important texts. Reason: Help customers easily scan your product details.

PageFlyKate_6-1719384862833.png
PageFlyKate_6-1719384862833.png1600×872 265 KB

2. Help customer visualize how the canvas will look in their personal space. For example:

PageFlyKate_7-1719384862367.png
PageFlyKate_7-1719384862367.png1600×756 149 KB

I hope this helps you find the perfect solution for your store. If you have any more questions or need further assistance, feel free to reach out. Best of luck with your store, and keep up the fantastic work!

Cheers,

Kate | PageFly team

4

Hi @RichardHuante ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up

Congratulations on your new store! I can see it is well-designed and has quite enough of essential details. While it’s already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for a better customer experience, if you don’t mind taking a look.

1. Hero section

  • Heading & sub-heading content: It should be your brand’s slogan or key message that highlights your unique selling proposition. Try to come up with a short yet impressive slogan to make sure customers will remember your brand.
  • CTA button: I suggest adding a bold CTA to the middle of the section to attract more attention! An outstanding CTA button can drive your customers to product/ about page, making them stay longer on your site.

2. Add delivery date instead of estimated delivery

I suggest adding a delivery date estimation when your customers proceed to the check-out page. Knowing exactly when to expect their order can remove a barrier to purchase.

For example, “Arrives April 20th to April 24th” is still better than “3-5 Business Days”

richard2.png
richard2.png966×448 32.9 KB

3. Add Customer Support section

Don’t overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can add a help widget that contains FAQ to the bottom right corner of your website like this:

Kích cỡ Live View_1.png
Kích cỡ Live View_1.png1242×1872 226 KB

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

5

Hi Kate,

Thank you so much for taking the time to make this thoughtful and personalized reply. I will get going on utilizing these great suggestions ASAP. Have a great day!

Richard

6

Thank you, everyone, for all of the excellent advice. I will implement as many of these suggestions as I can.

Regards,

Richard

7

Hi @RichardHuante ,

You’re very welcome! I’m glad you found the suggestions helpful. Best of luck with implementing them, and have a fantastic day!