Most effective ways to optimize and advertise in Q4 for non-seasonal related products? For context, our gifts are for the wedding industry and CPC and costs in Q4 are obviously inflated due to unrelated holiday competition.
Hello Imonitz, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
The most effective way depends, because every account based on your product, business etc can behave differently. So I would first test out using performance max campaigns, and making sure that your data is optimzed, by adding all the attributes that are applicable to the product, here is a full list of attributes: https://support.google.com/merchants/answer/7052112?hl=en
For my clients, the data feed is the foundation of your ranking, so I first invest my time in improving the data feed.
Then what comes in Google ads is much easier.
But that is not the only thing, you should also look at annotations, explained here: https://www.youtube.com/watch?v=Ztru3Ouciu4
Hope this gets you started.