We are an art print shop. I sell prints of my watercolors as well as originals. We are running google ads but haven’t had much success on scaling sales. The reach is okay but I am not making conversions. Any advice?
Topic summary
An art print shop selling watercolor prints and originals is struggling with Google Ads conversions despite achieving decent reach.
Identified Issues:
- Low conversion rates despite adequate ad reach
- Potential problems with website optimization, product presentation, or checkout complexity
Recommended Solutions:
- Simplify the purchase process by reducing required clicks
- Streamline shipping costs with either free or flat-rate options
- Review website user experience and product offers
Action Taken:
The shop owner plans to implement free shipping as an initial step to improve conversions.
We are an art print shop. I sell prints of my watercolors as well as originals. We are running google ads but haven’t had much success on scaling sales. The reach is okay but I am not making conversions. Any advice?
Good question. When I see sites with conversion issues, it usually means one of a few things:
- An unoptimized website
- An unappealing product offer
- Complicated or high shipping costs
It’s tough to know the specific issue in your case without seeing the store. Some general tips are to reduce the number of clicks required to make a purchase, and make sure your shipping is really straightforward. You want to aim for free shipping or flat rate shipping.
Thanks! I’ll start by doing free shipping.
Thanks again!