๐๐ผ๐ปโ๐ ๐ ๐ฎ๐ธ๐ฒ ๐ง๐ต๐ถ๐ ๐ ๐ถ๐๐๐ฎ๐ธ๐ฒ ๐๐ณ ๐ฌ๐ผ๐ ๐๐ฟ๐ฒ ๐ช๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ข๐ป ๐ง๐ต๐ฒ ๐๐ฒ๐ฎ๐น๐๐ต ๐๐ป๐ฑ ๐ช๐ฒ๐น๐น๐ป๐ฒ๐๐ ๐๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐.
๐ง๐ฎ๐ธ๐ฒ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ถ๐โ๐ ๐๐ผ๐ผ ๐น๐ฎ๐๐ฒ
Facebook pixel and conversion API if you are going Meta for paid ads. Facebook has started placing restrictions on categories like health and wellness. You may face data restrictions on Facebook Pixel event tracking, such as purchases, initiate checkouts, leads, or scheduled calls.
The most common solution is to use custom events. Just give your custom event a generic name that doesnโt indicate any health info. for purchase event (like โlead_successโ and not โBoughtDiabetesBookโ).
But with a custom event, Facebook has to get enough data to understand who is triggering that custom event.It may take a good deal of spend to get a good deal of data before Facebook can properly optimize.
So, if youโre not restricted now, set up custom events immediately and begin getting data on those custom events while you still run your standard purchase-optimized campaigns
