Track clicks/traffic from specific link?

Technical Q&A

Topic summary

A merchant needs to create trackable affiliate links and monitor their performance.

Two main approaches suggested:

  1. Manual UTM parameters - Add tracking codes to URLs (e.g., ?utm_source=affiliate&utm_medium=partner) to monitor traffic through Google Analytics or Shopify reports. This is free but requires manual setup.

  2. Dedicated affiliate apps - Multiple participants recommend specialized tools for automated tracking:

    • UpPromote (most frequently mentioned)
    • GoAffPro
    • Refersion
    • Shopify Collabs (native option, simpler)
    • AiTrillion (includes screenshots showing custom URL creation and commission tracking)

Key capabilities of affiliate apps:

  • Automatic generation of unique partner links
  • Click and conversion tracking
  • Commission management and payouts
  • Detailed performance reporting

The consensus favors using a dedicated app for comprehensive affiliate management rather than manual UTM tracking, especially if commission payments are involved.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

I have a two part question. I have an affiliate partner that has my company’s url posted on their website.

  1. How do I create a specific/unique URL for the affiliate’s website that leads to my website?

  2. Is there a Shopify app I can use to track clicks/traffic for that specific URL?

Thank you! (My website is thehatgirls.com)

2

Hi there!

Great questions. I’ve worked with affiliate links before, so happy to share some tips that helped me.

To create a unique link for your affiliate partner, you can add UTM parameters to your store URL. It would look something like this:

This doesn’t change anything on your site but lets you track where traffic is coming from in tools like Google Analytics.

As for tracking, there are a few Shopify apps out there that make this much easier. I’ve found apps like UpPromote or GoAffPro to be really helpful, they let you create custom affiliate links, track clicks, and even manage commissions if you decide to go that route.

If you decide to try one of those apps or need help setting up tracking, I’m happy to share more tips based on what worked for me!

Hope this helps!

3

You can create a unique URL for your affiliate by adding UTM parameters to your store link.

This way, you can track traffic in Google Analytics or Shopify reports.

If you want a full affiliate setup (tracking clicks, sales, commissions), you’ll need an app. Popular options are UpPromote: Affiliate & Referral, Refersion, or GoAffPro — they let you generate unique affiliate links for each partner and automatically track their performance.

4

Hi @TheHatGirls,

You can create a unique referral link (e.g., linkstore?ref=partner123) so the traffic from that partner is tracked. To manage this, Shopify Collabs, which works well for simple affiliate tracking, but if you want more flexibility and detailed reporting, an app like UpPromote is often preferred since it lets you generate custom links, track clicks and conversions, and even manage payouts in one place.

5

Hey @TheHatGirls

On Shopify, the easiest way is to use an affiliate/partner management app that automatically generates custom URLs for each partner. One of the more popular ones is UpPromote, which lets you track clicks, conversions, and payouts all in one place without needing to set up manual tracking. That way, your affiliate gets credit for every customer they bring in, and you get clear data on performance.

Best,
Moeed

6

Hello @TheHatGirls ,

I hope you are well!

We have our app, AiTrillion, which can help you complete all the points.
1.) In our app, we have an option for affiliates to create the link and promote it. So, whenever customers visit or sign up with the link and place orders, they will get commission.

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2.) You can change the URL as per your need.

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Please reply here or message me if you have any queries or want to know more in detail.