Hey guys
I have been struggling with link click not matching up. 2 weeks ago we started new ads, and the outbound clicks didnt match our shopify visitors one bit.
Its never been a problem before, and my performence have gone from ROAS 4.5-5 to 1.5 in 2 weeks. In the last 2 weeks there have been 7989 clicks on my ads but only 4700 visitors to my shop. Some of them comes from google and direct as well.
Before this problem started those 2 numbers were paralel down to maybe 5% difference. Anybody have expirenced this, and the sudden drop in performance.
Thank you
1 Like
Hi Tobias,
Sometimes this happens when Facebook makes changes in the CAPI. Make sure that your events are firing correctly and even consider sending information back to the CAPI through Zapier. It happened to me with a landing page when Facebook migrated from pixel to dataset.
I hope this helps!
Isabella M
Editor | Cerebral Ecommerce Newsletter - Weekly AI and CRO Ideas for your Store
Hey Isabella
Thanks for the input! My events are firing as they should, and even tried sending data through a 3rd party app like you suggest 
This might sound obvious but have you tried resetting the ads and checking if there are any broken links?