Hey, we have a Shopify store and several social media channels. We’re reviewing our social media spending and would like to look at the attributed sales by social referrer. However, the Shopify report is abnormally low, which makes us think it’s not tracking sales properly. Has anyone else had this issue? How did you more accurately track social media sales attribution?
yes, shopify’s default tracking can miss data due to browser privacy settings or link issues. try using utm parameters with google analytics.
on your social media ad campaigns, make sure you setup conversion tracking. then you will be able to see your spend and your sales in the social media campaign. and also you will be able to see in your shopify reports.