I am getting traffic from Facebook, tiktok, etc but not getting click through on my site. Getting sales from other avenues but I need better conversion based on session information.
My site is blackgirlgolfstuff.com
Social media platforms like Facebook and TikTok are strictly discovery channels where users are browsing and do not have their credit cards ready, making the first touchpoint your absolute lowest converting metric. Depending on the complexity and price of your items, a normal consumer requires anywhere from 7 to 11 touchpoints before they are comfortable making a purchase. Instead of expecting immediate sales from an initial click, you should implement digital retargeting campaigns through Meta or Google to continually serve ads to those legitimate visitors who previously engaged with your site, gradually guiding them toward a conversion over time. For our full response, check out the stream recording on YouTube. We start answering your question at around 00:19:27.