Our website has traffic but not converting to sales. Suggestions? GingerSesame.com
I appreciate any help you can provide.
Hi @Erin33 ! Iām Tracy from BON Loyalty, the top-rated Shopify loyalty app.
I must say that your website looks impressive to me: The design, layout, navigation, etc. Everything works perfect. However, I understand that the gap between initial leads to actual sales is hard to narrow, so here are some feedback to help you improve your conversion rate:
1/ Limited Product Range: The website currently offers only one itemāthe 16 Points Terry Jacketāwhich may not meet customersā specific needs or preferences. You may want to consider separate each variant of this to product to a single product: For example: 16 Points Terry Jacket (Off-white), 16 Points Terry Jacket (Blue).
2/ Encourage customer to leave a review: I can see that you put a lot of effort into this product, also, the story behind is quite meaningful. However, the site doesnāt feature many customer feedback or testimonials, making it challenging to assess product quality and customer satisfaction. I suggest you consider setting up a loyalty program, and reward points to customer everytime they leave a review for their orders.
3/ Minimal Company Information: The āAbout Usā section provides limited insight into the companyās background, mission, or values, which might affect trust and confidence in the brand.
4/ Potential Security Concerns: The website lacks clear indicators of security measures, such as SSL certificates or trust badges, which are essential for protecting your personal and payment information.
Beside, there are some actions you can take to improve the current situation:
1. Optimize Your Product Page
- Highlight Unique Selling Points (USPs): Clearly emphasize what makes your product special, such as superior materials, innovative design, or problem-solving capabilities.
- Professional Visuals: Use high-quality photos from multiple angles, videos showcasing the product in action, and a 360-degree view if possible.
- Detailed Descriptions: Include specifics about size, materials, benefits, and usage to address customer queries upfront.
2. Create a Strong Value Proposition - Focus your marketing on how your product solves a problem or meets a specific need.
- Showcase exclusivity if applicable, e.g., āLimited Editionā or āPremium Craftsmanship.ā
3. Add Social Proof - Encourage early customers to leave reviews and share testimonials.
- Display ratings prominently on your product page.
- Use user-generated content, such as photos or videos from real customers, to build trust.
4. Incentivize First-Time Buyers - Offer limited-time discounts, free shipping, or a gift with purchase for new customers.
- Highlight a risk-free return policy to lower hesitation.
By diving deep into these analytics and behavior tools, youāll be able to identify and resolve key issues, optimize your traffic sources, and make meaningful changes to your store. I hope that my suggestion is helpful for you. Good luck!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a āLIKEā or marking it as a āSOLUTIONā. 
Cheers,
Tracy | BON Loyalty team
Hi, Iām Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.
Your website has a lovely aesthetic that beautifully showcases your brandās unique offerings. The clean layout and vibrant imagery create an inviting atmosphere for visitors, making it easy to navigate through your products. Itās clear that youāve put thought into the design, which is essential for engaging potential customers. However, I understand that despite having traffic, converting those visits into sales can be challenging.
One effective strategy to consider is implementing retargeting campaigns. These campaigns focus on reaching out to visitors who have previously engaged with your site but did not make a purchase. Retargeting is particularly effective because it allows you to remind these potential customers of the products they showed interest in, thereby reigniting their desire to buy. By serving personalized ads that highlight the specific items they viewed or added to their cart, you can effectively encourage them to return and complete their purchase.
To facilitate the process of launching retargeting campaigns, I recommend using our Ako Marketing app. It not only simplifies the setup of retargeting ads but also provides features that help you create a loyalty program for your customers. The combination of retargeting and a loyalty program can significantly enhance customer retention and drive sales. By leveraging these strategies, you can transform your website traffic into loyal customers who are excited about your products. Keep refining your approach based on customer feedback and behavior, and youāll likely see an improvement in your conversion rates over time.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Donāt forget to like and mark it as a solution if you find this helpful.
Hello there @Erin33 You are in a very niche fashion field so I believe it would be very helpful for you to have a FAQs section on the homepage which can be used as an avenue to share some nice info about your store and its products
At the bottom of the homepage, you should display the accepted methods of payment for customers on your store.
looks perfectly fine except youāre missing some testimonials/ and some UGC (people w your merch onā¦natural candid pictures, not studio pictures). You can embed all this with https://apps.shopify.com/embed
Hi @Erin33
Having traffic without conversions can be frustrating, but itās often a sign that thereās room for improvement in your websiteās user experience, product offerings, or marketing funnel. Here are some actionable suggestions to help turn those visitors into paying customers:
1. Review Your Product Pages- Clear Value Proposition: Make sure itās immediately obvious why your products are unique. Use bold headlines, short descriptions, and highlight benefits, not just features.
- High-Quality Images: Visitors often decide with their eyes. Ensure your product photos are clear, well-lit, and show multiple angles.
- Customer Reviews: If possible, showcase testimonials or reviews from previous customers to build trust.
2. Improve Your Call-to-Actions (CTAs)- Your CTAs (e.g., āBuy Now,ā āAdd to Cartā) should stand out visually and be action-oriented. Test different wording like āTry GingerSesame Todayā to add personality.
- Place CTAs above the fold so users donāt have to scroll.
3. Simplify the Checkout Process- Reduce friction in the buying process. Avoid requiring users to create an account to purchase.
- Offer multiple payment options like credit cards, PayPal, and others based on your audience.
4. Analyze Your Traffic Sources- Are the right people visiting your site? If your traffic comes from unrelated keywords or ads targeting the wrong audience, those visitors are unlikely to buy.
- Use tools like Google Analytics to see where traffic is coming from and which sources convert best.
5. Boost Trust and Credibility- Add Trust Badges: Show certifications (e.g., āSecure Checkoutā) near your CTAs.
- Easy Returns Policy: Highlight hassle-free returns and refunds to reduce buyer hesitation.
- Live Chat: Add live chat or a chatbot to answer questions instantly.
6. Retarget Visitors- If people visit but donāt buy, retarget them with Facebook Ads or Google Ads showing the products they viewed. Offer a discount or incentive to bring them back.
7. Test Your Siteās Speed and Mobile Optimization- A slow website or poor mobile experience will drive visitors away. Use tools like PageSpeed Insights or GTmetrix to identify and fix speed issues.
8. Run A/B Tests- Experiment with changes like button colors, headlines, or pricing formats. Use tools like Google Optimize to test which variations convert better.
9. Offer a First-Time Incentive- A popup offering a discount for new customers (e.g., ā10% off your first purchaseā) can encourage hesitant visitors to take the plunge.
10. Collect Feedback- Use a post-exit survey or a quick poll (e.g., āWhy didnāt you complete your purchase today?ā) to understand pain points.
Example Checkout Improvement Code Snippet
Hereās a simple popup code you could implement to encourage conversions:
Get 10% off your first order! Use code WELCOME10 at checkout.
Shop Now
Your website already gets traffic, so youāre halfway there. Focus on understanding your audienceās needs, reducing friction in their shopping journey, and testing strategies to see what works best.
If you need any other assistance, feel free to reply, and I will try my best to help.
Best regards,
Daisy
Hey there,
It sounds like youāre facing the classic challenge of high traffic but low conversions.
E-commerce success depends on three key layers working together: your storeās quality, traffic quality, and an effective sales process. When you have traffic but few sales at GingerSesame.com, you need to examine each layer systematically.
First, evaluate your storeās technical foundation. Ensure your site works perfectly on mobile devices, tells a compelling brand story, and provides transparent information about shipping, returns, and product specifications. Customers need to understand what makes your products unique and why they should buy from you instead of competitors.
Second, assess your traffic quality. High bounce rates indicate visitors may not match your target audience. If using Meta ads, consider limiting placements to Facebook, Instagram, and Messenger rather than the broader Audience Network, which often generates low-quality traffic. For Google ads, ensure your keywords and product feeds attract genuinely interested visitors.
Third, implement effective onsite marketing strategies. The typical customer journey spans multiple visits before conversion, so create micro-conversion opportunities that gradually guide visitors toward purchase. Replace standard discount popups with personalized welcome experiences that communicate brand values while collecting contact information.
Finally, if your store fundamentals and traffic targeting are sound, creating urgency can significantly boost conversions. Growth Suite provides an effective solution for this challenge by offering personalized, time-limited discount offers that automatically apply to customer carts. The platform also enhances the shopping experience by recognizing returning visitors and displaying previously viewed products, reducing friction in the purchase journey.
Hi, @Erin33
Low conversions are pretty normal for stores that are still growing. Most of the time it comes down to trust, product presentation, and overall user experience.
A few things Iād focus on first:
1.Clean up the product pages
Your pages look clean overall, but the shipping and return info is a bit easy to miss. Making that more visible near the add-to-cart button can help visitors feel more comfortable buying, especially first-timers.
2.Build trust
For newer stores this matters more than most people expect. Visible contact details, a short About page, a clear refund policy, and a few real reviews can make a real difference.
- Optimize the mobile experience
Iād definitely spend some time checking the mobile version of the store. A lot of visitors are probably coming from phones, and small things like slow loading sections, cluttered layouts, or difficult navigation can hurt conversions pretty quickly.
- Focus on speed
I ran your site through PageSpeed Report and your mobile score is hurting. A slower mobile experience can affect both conversions and bounce rates, especially for first-time visitors
Compressing images, reducing unnecessary apps, and cutting down extra scripts can usually make a noticeable difference.
The traffic part is already working, so now itās really about improving the experience enough to turn more visitors into customers
If youāre looking into improving store speed, Website Speedy is one option that can help with some optimization work. Itās optional to use.
Disclaimer: Iām affiliated with Website Speedy.
Your website has good traffic, but conversion can improve with stronger trust and clearer product positioning for North American customers.
Main improvements recommended:
ā¢ Stronger homepage messaging with clear USP
ā¢ Highlight patent-pending secure pockets above the fold
ā¢ Add more reviews, UGC, and trust badges
ā¢ Improve product page structure and mobile conversion
ā¢ Better lifestyle/resort-style photography
ā¢ Add sticky Add to Cart and stronger CTA buttons
ā¢ Create dedicated landing pages for paid traffic
ā¢ Offer bundles/free shipping instead of small discounts
Main issue is not traffic ā itās conversion optimization and premium brand communication.