'translate & adapt' app: non-matching domains in merchant center

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Topic summary

Issue: Google Merchant Center flags “non-matching domains” because the product feed for Dutch ads contains English-language URLs instead of Dutch ones. Store runs Shopify with the “Translate & Adapt” app and uses Channable to send the product data feed to Merchant Center.

Key point: The response indicates this is a feed configuration problem, not necessarily the translation app. The URLs included in the feed must match the localized storefront (language/market) you’re advertising to.

Suggested actions:

  • In your feed tool, ensure URLs are generated for the Dutch language/market. Configure language/currency targeting so the feed outputs the correct localized URLs.
  • If needed, use a feed app that can auto-detect or manually set per-language URLs (example provided: Multiple Google Shopping Feeds) or confirm Channable can do the same.
  • Contact Channable support to verify and correct URL mapping.

Status: No confirmed resolution yet; awaiting configuration changes or vendor guidance.

Summarized with AI on January 17. AI used: gpt-5.
1

Hello,

A small question regarding Shopify. We use a translation app called ‘translate & adapt’. In addition, we also use Channable to send the Shopify feed to Google Merchant Center.

However, we are encountering a problem and we receive the following feedback from the merchant center: “non-matching domains”. The main website is in English, and we want to advertise on the Dutch market through Google ads. In the feed, I see that for some reason we use the English URL, which is causing this problem.

I think it has to do with the translation app ‘translate & adapt’. Does anyone know how I can resolve this issue, so that it sends the Dutch URLs to the merchant center?"

Thanks in advance!

2

If the URL in the data feed is wrong, then this is a data feed issue.

For example my favorit data feed app is https://apps.shopify.com/multiple-google-shopping-feeds

Here you can let the app choose which URL, and usually detects this automatically when choosing a different currency or language.

But it also allows you to manually set the URL, if you absolutely need to change it.

By this logic, I would assume Channable works the same, I recommend you reach out to channalbe to make sure the URLs are correct.