Hi @juan3211 good question but no it is actually a positive impact. This has been a key consideration in the domains strategy of Markets.
Topic summary
Issue: Translating store content to Spanish via Translate & Adapt keeps English URL handles and adds a language subfolder (/es/). Merchants worry this hurts SEO and looks inconsistent.
Shopify’s position: Subfolders like /es/ are SEO best practice and do not create duplicate content; this structure performs better than language-switching on the same URL. URL handle translation wasn’t initially supported but is being rolled out. Updates: beta announced (April 2023), product manager indicated Q3/Q4 target, staff later said “very soon,” invited stores to join via a form, and confirmed some stores have beta enabled. API access for translated handles is planned for a next release (noted as “assume October”).
Community views: Some believe English handles in Spanish pages hurt SEO; others cite Google sources that keywords in URLs are a very light ranking factor and note Amazon ranks well without fully translated URLs (with caveats that Amazon isn’t a fair comparison).
Actions/Status:
- Join the beta via the provided form; share feedback via DM or thread.
- API support forthcoming.
- Discussion remains open; consensus: /es/ subfolders are fine for SEO, while the impact of handle translation on rankings appears modest but debated.
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