The discussion centers on translating filter content in Shopify stores, specifically filter labels and values derived from product tags and metafields.
Initial Problem:
Filter content (labels like ‘Season’ and values like ‘Winter’) was not translatable, causing filters to disappear in non-default languages.
Official Updates:
As of mid-conversation, Shopify staff confirmed that custom filter labels and values became translatable.
However, product tags remain untranslatable with no short-term solution planned.
The recommended workaround is using product metafields instead of tags, as metafields support translation.
Ongoing Challenges:
Users report confusion about how to translate metafield-based filter values effectively.
Translating metafield values on individual products is labor-intensive.
New products retain English values in other languages even after previous translations.
Community Workaround:
One user shared a CSS/JavaScript solution that hides original filter text and displays translated versions using custom code, targeting specific language tags and filter URLs. This approach doesn’t affect SEO but improves user experience.
Status: The core limitation with product tags remains unresolved, with metafields as the official alternative.
Summarized with AI on October 25.
AI used: claude-sonnet-4-5-20250929.
From several conversations here I’ve understood that the fact that filters content not being translated is “a known limitation that is being worked on”.
So I’m wondering if there was any progress on removing this limitation, since the discussion seem to have started in the beginning of the year and it’s been some time now.
Hey Nika - thanks for this and the patience. The team responsible for custom filters (different team to Translate & Adapt) have made filter labels translatable (e.g. ‘Season’) but not filter values (e.g. ‘Winter’) - hence no bigger announcement just yet. But I am assured it will be done in July.
Hi, our product filters are on the product tags. However, I can’t seem to find these, forgive me if I’m just missing it completely! could you point me in the direction?
Hi @eba-tech - I’m afraid product tags still aren’t translatable (and candidly are unlikely to be soon). Are you able to able add product metafields to do the same job? These will then be translatable.
Can you please show or explain how this is done as we cannot see how filter values (even if based on product metafields) are translated.
Are you referring to translating the metafield values on the products themselves? We can find the option for that, however even when translating them on the products it doesn’t seem to change the filters. Also, translating on the products is a big job as it means translating each value on each product. We are wanting to translate the values as used in the filters.
Is there a way to bind a value to a translation? Now, whenever we are creating a new product, the English value we input will stay as English on other language sites, even when we’ve translated these values for many times.
You could write a JS that maps al of these from a array to CSS or just copy and modify the code below. This won’t effect SEO but your users will see their native language . I’m only going to translate the new languages (EN and DE) and explicitly hiding per tag so the original language will act like a fallback.
This code may need some modifications based on your theme and theme settings.