Trying to add or edit market in Shopify on Starter plan, gives error instead?

Payments + Shipping & Fulfilment

Topic summary

  • Main issue: After moving from trial to the paid Starter plan, attempting to add a new Market returns the error “This feature isn’t currently available for your store.”
  • Context: Seller is India-based; during trial they could freely edit Market regions, but the functionality is blocked after payment.
  • What Markets are: Shopify Markets manage regional selling settings (e.g., regions, localized domains, currencies/languages) to sell to different locations.
  • Evidence: A screenshot is attached showing the exact error when trying to add a Market.
  • Impact: Unable to add or edit Market regions, which limits targeting and selling to new regions.
  • Key question: Are Markets restricted on the Starter plan, and is there a way to enable or regain access?
  • Status: No resolution or guidance provided yet; the request for a fix remains open.
Summarized with AI on February 24. AI used: gpt-5.
1

I am an Indian-based seller, and I am using starter plan to sell on my store.
When I was on trial mode, I could freely edit the market regions in my store, but when I’m now paying for the market, whenever I am trying to add a new market, it just says “This feature isn’t currently available for your store”

How do I fix this error?

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2

Upgrade your plan to higher tiers?
This is not an error.
https://help.shopify.com/en/manual/markets-new/overview#plan-requirements-for-markets-features

Unfortunately, trial may seem a bit deceptive because it gives you access to all features up to and including Advanced tier.