Type, Tags & vendor question Dsers Import

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Topic summary

Clarification on Shopify product fields (Product Type, Tags, Vendor) when importing products via DSers, and their SEO impact.

  • Product Type: Used to categorize products and organize the store. Reference provided to Shopify’s product type documentation.
  • Tags: Useful for building automated collections to avoid manual assignment. Link shared to Shopify’s automated collections guide.
  • Vendor: Typically the supplier; some merchants repurpose it as a brand field to display in the theme.

SEO impact:

  • Tags and Product Type likely have little to no direct impact on SEO because search engine crawlers don’t typically read these fields.
  • Focus SEO efforts on: page titles, meta descriptions, ALT text (alternative text for images), and on-page body content. Shopify’s SEO guide linked for best practices.

Outcome: The original questions about organization vs. SEO were answered with guidance to use Product Type/Tags for store structure and prioritize core SEO fields for keyword optimization. No disagreements emerged; discussion appears resolved.

Summarized with AI on February 28. AI used: gpt-5.
1

Bonjour, sur shopify et notamment quand j’importe un produit j’ai 3 champs que je ne comprends pas très bien , le type de produit c’est pour pouvoir gérer plus facilement ma boutique ou ca a un quelconque impacte sur le référencements de mon site ? meme chose pour les tags et le vendeur

Cordialement

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2

Hi

You can find information about product types here: https://help.shopify.com/en/manual/products/details/product-type

Tags are very useful for using in automated collections so you don’t have to manually assign collections: https://help.shopify.com/en/manual/products/collections/automated-collections

Vendor is usually what your supplier is for a product but some people use it as a brand field so they can display in in their theme.

Regards

Tom

3 
Thank you for your quick answers, do the tags and the type of product have an impact on the SEO of my site?
4

Hi

Tags and Type probably don’t make much difference as search engine crawlers don’t see that information.

There are four main places that you can add keywords to improve the search engine optimization (SEO) for your online store:

  • page titles
  • meta descriptions
  • ALT tags
  • a page’s body content

https://help.shopify.com/en/manual/promoting-marketing/seo

Regards

Tom