How do you request rights, set creative specs (aspect ratios, hooks), and brief creators so content performs on PDPs and ads? Any clauses that saved you headaches?
Hi @TSM_CO
Well, I do not run a store myself but a lot of my customers do and this is what I noticed.
Normally, to maximize performance on PDPs and ads, provide creators with a structured brief that balances authenticity with conversion-focused storytelling. Request 12 months of organic and paid usage rights across all platforms and your website, and always ask for raw b-roll footage to allow for future re-editing.
Focus on 9:16 vertical video between 15 and 45 seconds, starting with a strong hook like a visual transformation or an upgrade angle to stop the scroll.
The narrative should move quickly from a problem to a product reveal, followed by daily life integration and close-up detail shots. For PDPs specifically, showing functional features or ease of assembly builds essential customer trust.
Hope this helps!