How do you request rights, set creative specs (aspect ratios, hooks), and brief creators so content performs on PDPs and ads? Any clauses that saved you headaches?
Topic summary
The discussion seeks practical guidance on managing user-generated content (UGC) for product pages and social advertising.
Key questions raised:
- How to properly request usage rights from creators
- Best practices for setting creative specifications (aspect ratios, hooks, etc.)
- Effective briefing strategies to ensure content performs well on product detail pages (PDPs) and in ads
- Contract clauses or legal protections that prevent common issues
The thread appears to be seeking a comprehensive playbook covering the full workflow—from initial creator outreach through content delivery and legal safeguards. No responses or solutions have been shared yet, leaving the discussion open for community input on proven frameworks and lessons learned.