UK visitors dropped to zero in shopify analytics

Topic summary

Main issue: UK visitor counts in Shopify Analytics dropped to zero starting around 10 November. The same UK activity also shows as zero in Google Analytics for that period.

Context/assumptions: The poster believes Shopify’s UK visitor data may be sourced from Google Analytics.

Request: Looking for explanations for the sudden drop and guidance on how to restore or verify accurate reporting.

Evidence provided: No screenshots or technical details (e.g., recent site changes, app installs, or setting edits) were shared.

Outcomes/decisions: None yet. No troubleshooting steps or fixes documented in the thread.

Status: Open and unresolved.

Open questions: Is this a measurement/tracking configuration issue or an actual UK traffic drop? Does Shopify Analytics rely on Google Analytics for geographic visitor data in this case?

Summarized with AI on January 11. AI used: gpt-5.

UK visitor numbers to my website have disappeared to 0 in my Shopify Analytics dashboard since about 10th November.

I assume this data is provided by google as the analitics from there also shows this activity dropping to zero.

Any ideas what might have happened would be greatly appreciated.