Updated Store Design - Axe & Co

[axeandco]

Hi all,

Just been over our site and updated design and colour scheme etc. Any tips or ideas to further improve it are welcome! Webdesign is not something I have a lot of experience in at present.

https://axeandco.nz

Thanks

[WizzCommerce_Co]

Hi @axeandco , thank you for posting here!

I wanted to share some general feedback for your store and tips on traffic and conversion with you here that you might find useful:

1. Lacking Favicon Tab

I noticed that your store had no logo brand for the searching tab, I highly recommend that you create one to build trust and make your store more trustworthy.

2. Change the background of your store

When I first tried to experience your store, what made me feel a bit uncomfortable was the background which made the text difficult to read and see. I recommend that you consider using a different background color that is more suitable and not too detailed like your current background.

3. Adjust the font text

One thing that goes hand in hand with the background is the font. You should make the font a bit bolder and use a color that contrasts with the background so that customers can easily read the information. One thing that goes hand in hand with the background is the font. You should make the font a bit bolder and use a color that contrasts with the background so that customers can easily read the information.

4. Integrate the products images
One more thing I noticed about your store products is the lack of consistency in the product image layout. You should choose a fixed shape to make your store look neater. Additionally, the products should all have the same transparent background; I noticed that some products still have different colored backgrounds, which makes your store less attractive.

5. Inconsistency in background

In the “You may also like” part, there is no consistency in the background with the overall background of the store. You need to change the background of this part.

6. Add key USPs section with key icons
Your current homepage lacks key information about products. It may increase the bounce rate as users don’t find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products’ unique selling points, giving a reason to purchase from you instead of the competition.

4. Adding the About Us section on the Homepage
We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand. I can see that you have not had an About Us page yet but adding a separate section on your homepage would help visitors easy to read without having to navigate to another page. It would improve the user experience in general.
For example:

5. Social Proof and Urgency:

• Social Proof: Show visitor counters, recent purchase notifications, and reviews to create a sense of popularity and trust.
• Urgency: Implement low stock alerts, limited-time offers, and countdown timers to create a sense of urgency
  => I highly recommend that you can check out SnapNoti FOMO Vistor Counter - free for all features to build trust in your store to convert visitors into customers easier.

I recommend implementing these changes to improve customer experience when scrolling through your store and, in turn, increase your conversion rate.
If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[PageFly-Kate]

Hi

I’m Kate, a CRO expert at PageFly Page Builder. I’ve carefully analyzed your store and identified a few key areas where strategic improvements can significantly boost your conversion rates.

1. GENERAL

• Brand Identity:
  • Favicon: Adding a favicon to your store’s browser tab will enhance brand recognition and professionalism.

• Header Visibility:
• Contrast Enhancement: Increase the contrast between the header text and the background, perhaps by using a lighter font color or a subtle background color when scrolling.
• Dynamic Color Adjustment: Implement a dynamic color scheme that adjusts based on the user’s scroll position, ensuring consistent visibility.

2. HOMEPAGE

A compelling homepage is crucial for capturing visitor attention and guiding them towards desired actions. Here are some recommendations:

• Visual Consistency:
• Product Details Alignment: Ensure consistent alignment of product details within the list to enhance visual appeal and readability.

• Social Proof:
• Testimonials: Incorporate authentic customer testimonials to build trust and credibility.

Example:

• Unique Selling Points (USPs):
• Benefit Bar: Highlight your store’s unique value proposition using a prominent benefit bar. Clearly communicate the key benefits to potential customers.

Example:

By implementing these recommendations, you can significantly improve your store’s conversion rates and drive more sales. If you have any questions or need further assistance, please don’t hesitate to reach out.

[BON_Loyalty]

Hi @axeandco ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
Thank you for leaving your question here. I’d like to offer you some suggestions to make your website more appealing and ensure better traffic:

1. Update the Color Branding
I’m not entirely sure about the concept direction of your store, but from my first impression, it seems like a vintage-oriented shop. However, since your main audience consists of children and parents, I think the colors could be a bit more vibrant and lively to increase appeal.
You can refer to some suitable color templates based on product categories here: https://www.color-hex.com/color-palette/15935

2. Product image
I noticed that the product images are not consistent. You could unify them by using a solid color as the background or removing the background altogether. There are many tools, like Canva, that can help you do this without needing to be a Photoshop expert.
It’s also better to avoid black-and-white filters on images, as they can create a slightly gloomy or dull feeling.

3. Improve Loading Speed
I checked your site’s speed on uptrends.com, and they suggested a few components that are affecting your site’s loading speed. Please refer to the image below for more details.

4. Title Naming
On the homepage, instead of listing best-selling products under the “Product” section, you could label them directly as “Our Best Sellers.” You can also promote your store’s CNC services on the homepage to increase recognition.

5. Add Testimonials
Customers are more likely to buy when they see positive reviews. Consider adding a review section under each product and testimonials on the homepage to boost your store’s credibility.

Improving your store’s design is a continuous process, and every small improvement can add up over time. Keep testing different strategies, and don’t be discouraged if it takes a bit of trial and error. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.

Best,

Tracy from the BON Loyalty team

[heddykhalifa]

Hey Axeandco!

Heddy from Gameball: Loyalty Program & VIP here!

Your website looks promising! To further enhance it, consider improving the product descriptions by making them more engaging and informative. High-quality images that showcase your products in use can also attract attention. Simplifying navigation will help customers find what they need quickly. Incorporating customer reviews or testimonials can build trust - you can leverage Gameball to reward customers for leaving reviews and sharing on social media. Finally, think about implementing a loyalty program to encourage repeat purchases and enhance customer engagement.

[Bundler-Manuel]

Hello @axeandco here are a few suggestions on how your store could be improved

1. Add a section for newest arrivals to add to the already existing best sellers section

2. Add higher quality images to your gallery and consider adding one or two videos for the appeal and attractiveness factor

3. Add customer testimonials on the homepage to build more trust from people who visit the store.