URL Handle Slugs

Ask Me Anything Q&A 2H Media AMA
1

Two questions about URL Handle slugs:

  1. Should the protocol in writing them be as it might be as someone speaks, or should they all start with the product type? (eg: birthday-card-chocolate-cake or chocolate-cake-birthday-cake)
  2. Are handles still an important piece to SEO?
2

Yes, URL handles are very important for store organization and tracking. The best practice is to keep them concise, relevant, and in lowercase. Once you establish a pattern (e.g., product-type/product-name), stay consistent with it. You don’t necessarily need to redo all your old slugs if they are working, but moving forward, following a clean, logical structure makes it easier for search engines to crawl and for you to manage the data on the back end.

For our full response, see our stream recording on YouTube. We start answering your question around 00:05:53:00

3

Thanks again!

Loren