URL Redirection After Migration For Service slug or multiple slug

Shopify Discussion
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Topic summary

A website owner migrated from WordPress to Shopify and is struggling to preserve SEO value from existing backlinks due to URL structure changes.

The Core Issue:

  • Old WordPress URLs used /services/ in the path (e.g., /services/birthday-balloon-decoration/ahmedabad)
  • New Shopify URLs use /collections/ structure (e.g., /collections/birthday-balloon-decoration-services-in-surat)
  • Standard URL redirects are failing despite attempts by multiple developers

Business Impact:

  • Significant investment in SEO and backlinks tied to old URL structure
  • Risk of losing search rankings and referral traffic
  • Multiple city-specific service pages affected (Surat, Ahmedabad, Hyderabad, Bangalore)

Key Question:
The user asks whether Shopify has limitations preventing redirects for URLs with multiple slashes or the /services/ slug pattern.

Status: The discussion remains open with no solution provided yet. The user seeks technical guidance on implementing these redirects within Shopify’s architecture constraints.

Summarized with AI on November 16. AI used: claude-sonnet-4-5-20250929.
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My website was in wordpress https://theballoonwala.com and now I have migrated to shopify and now new URL have collections in slug, I understand it’s shopfy architecture and we can’t change but the problem is old URL of collections wordpress was having different slug, which had services in between. I had done SEO on wordpress URL and even made backlink for same. since I have migrated to shopify I want to redirect to old URL to new URL but its not happening. I have contacted multiple developers and all failed to do. I cannot afford to loose my SEO money that I have invested in backlink.

Is there anything in shopify that URL has multiple slash or services in slug will not be redirected. Please check table with OLD URL.

New URL OLD URL Where SEO & Backlink is made (In Wordpress)
https://theballoonwala.com/collections/birthday-balloon-decoration-services-in-surat https://theballoonwala.com/services/birthday-balloon-decoration/surat
https://theballoonwala.com/collections/birthday-balloon-decoration-services-in-bangalore https://theballoonwala.com/services/birthday-decoration/bangalore
https://theballoonwala.com/collections/birthday-balloon-decoration-services-in-hyderabad https://theballoonwala.com/services/birthday-balloon-decoration/hyderabad
https://theballoonwala.com/collections/birthday-balloon-decoration-services-in-ahmedabad
 https://theballoonwala.com/services/birthday-decoration/ahmedabad