Using Different Emails for Google Business Profile and Google Merchant Center

Shopify Discussion

Topic summary

A user asks whether they can use separate email addresses for Google Business Profile (GBP) and Google Merchant Center (GMC) when configuring a Local Inventory feed in Shopify.

Answer provided:

  • Different emails can be used for GBP and GMC—they don’t need to match
  • Both accounts must be verified and properly linked in Shopify
  • GMC must have access to GBP locations for local inventory ads to function correctly
  • Google requires visibility of the connection between products and physical store locations
  • Granting admin access between accounts is recommended to ensure smooth operation

The question appears resolved with a clear affirmative answer and implementation guidance.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

Hello,

Can you use a different Google Business Profile email when setting up a Local Inventory feed in Shopify while keeping the GMC email address linked as is? Essentially, the Google Business Profile email would be different from the GMC email.

Cheers!

2

Yes, you can use different emails for your Google Business Profile (GBP) and Google Merchant Center (GMC). They don’t have to be the same, as long as both accounts are verified and properly linked within your Shopify setup. Just make sure that the GMC account has access to the GBP locations, especially if you’re running local inventory ads; Google needs to see that connection between your products and physical store locations. It’s a good idea to grant admin access between the accounts if needed, just to ensure everything runs smoothly.