We have no data so we started with FB paid advertising in the US
The metrics are pretty good with a 1.2%-1.5% CTR and a $0.5 CPC and the CPM is around $10-$15, but the only issue is that we are not getting adds so cart whatsoever
Even in the retargeting phase (traffic that has already been on the website, there are not any ATC
We have tested different products/audiences (primarily interests since we don’t have data so we can’t create any LLAs
Besides that, we were testing different ad variables: ad text/images/video/headline by spending a budget over $150
We also split-tested pixel event VC and ATC events to understand if the issue is in pixel optimization
And besides that, we tested a $50 budget on Google advertising on a search campaign to compare Google and FB, which still same similarity in results
We were looking in Google Analytics and the audience seems to be relevant
I’m quite confused and I don’t know where to focus since not having any ATC it’s like hitting a wall, not talking about IC or PUR
This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5 million in sales from Google Search.
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Some potential issues why your ads are not resulting in adding to carts on your Shopify store include:
The targeting of your ads may not be reaching the right audience. Make sure your ads are being shown to people who are likely to be interested in your products.
Your ad copy and images may not be effectively showcasing the value of your products. Consider testing different messaging and visuals to see what resonates with your target audience.
Your product prices may be too high for the target audience. Compare your prices with your competitors and adjust accordingly.
The user experience on your website may be poor, causing potential customers to leave before adding to cart. Consider conducting user testing or analyzing website analytics to identify areas for improvement.
Lack of product information
If your product pages don’t provide enough information about your products, visitors may not feel confident enough to make a purchase.
Not having a clear call to action
If your website or ads don’t have a clear call to action, visitors may not know what to do next.
Poorly optimized checkout process
If your checkout process is complicated, time-consuming, or not secure, you may be losing potential customers.
Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces.
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I wanted to let you know that you have the opportunity to have this and any other marketing questions you might have answered by marketing experts and Shopify Partners, 2H Media. Feel free to post your marketing related questions in the AMA thread below:
2H Media. Co-founders & owners,@MatthewHercheland@AronMurchwill join us live on March 21 from 12-2pm EST to answer your questions on how best to reach your audience, which marketing channels to focus on, and how to plan a sustainable 2023 marketing budget.