Using Podcasts for Content Creation

Our SEO is very good for our main keywords. This year in order to reach more customers we are considering a podcast for authentic content creation. How do you recommend using the content to get the most valuable SEO?

Hi @MabbyJordan

Since you already rank well for your main keywords, you can use your podcast to capture informational searches, the questions people ask before buying.

But to be honest, you are treading on new territory for me here. I am excited to see the turnout and the engagement this initiative brings to your brand!

Hope this helps!