Using same SEO techniques on Etsy, but not seeing the same results here

Topic summary

A seller is experiencing a significant traffic and sales disparity between their Etsy shop and another platform. Currently, they’re generating nearly 100% of their traffic and sales through two channels:

  • Email marketing (via Mailchimp)
  • In-person events

The core issue: SEO techniques that work effectively on Etsy are not producing comparable results on their current platform. They’re seeking to understand why the same optimization strategies yield different outcomes across marketplaces, suggesting a need to adapt their approach beyond simply replicating Etsy’s successful tactics.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

I’m driving close to 100% of my traffic and sales from email subscribers (Mailchimp) and in-person events. Why am I not seeing the same traffic and sales I see in my Etsy shop?

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