Using Shopify with Google Shopping Regional availability and pricing

Store Design

Topic summary

Google Shopping’s regional availability and pricing requires product pages to reflect stock and price by geographic region using a region ID URL parameter (query string). Merchants who can’t ship to all locations are flagged for “inaccurate availability,” leading to disapprovals or suspensions.

Shopify currently doesn’t natively support modifying product URLs to accept region_id and dynamically change availability, creating a compliance gap. Data feed tools can submit regional data, but Google’s policy also expects landing pages to render region-specific availability.

Early advice suggested the feature was optional; later clarification confirmed it’s effectively required for restricted-shipping merchants. Some stores faced suspensions; one secured a temporary Google exemption until Shopify provides a solution, contingent on ad location targeting matching ship-to areas.

Multiple merchants (US and Australia) report similar issues and difficulty escalating within Google support. A practical workaround emerged: use Advanced Geo Functions (to read region_id and adjust on-site availability) plus Multiple Google Shopping Feeds (to generate URLs/feeds). Users report successful setups with these apps.

Status: Partial workaround available; platform-native support from Shopify pending; exemptions possible via escalation. Open question: timeline for Shopify’s official solution.

Summarized with AI on February 2. AI used: gpt-5.
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Hi All,

We’re having the same problems recently with a client of ours. They only sell to one area in Melbourne, Australia and they don’t sell to the rest of Australia. The shopping campaign has been running for probably 2 years or more without issue but has just recently been flagged. At first, we were told to add multi regions into GMC which we did but upon submission, we came back disapproved again. Speaking to one of the Google team they highlighted they we also need to adjust the code on the website to deal with it but then upon research, we’ve not been able to find a solution to implement it successfully.

Jbar did you have someone at Google you could direct me to that helped give you the exclusion as Shopify cannot implement the functionality at this time? I have someone that I’m speaking to so far who has been excellent but I’m not sure if she has the authority to make such a decision.

Thanks in advance.