Google Shopping’s regional availability and pricing requires product pages to reflect stock and price by geographic region using a region ID URL parameter (query string). Merchants who can’t ship to all locations are flagged for “inaccurate availability,” leading to disapprovals or suspensions.
Shopify currently doesn’t natively support modifying product URLs to accept region_id and dynamically change availability, creating a compliance gap. Data feed tools can submit regional data, but Google’s policy also expects landing pages to render region-specific availability.
Early advice suggested the feature was optional; later clarification confirmed it’s effectively required for restricted-shipping merchants. Some stores faced suspensions; one secured a temporary Google exemption until Shopify provides a solution, contingent on ad location targeting matching ship-to areas.
Multiple merchants (US and Australia) report similar issues and difficulty escalating within Google support. A practical workaround emerged: use Advanced Geo Functions (to read region_id and adjust on-site availability) plus Multiple Google Shopping Feeds (to generate URLs/feeds). Users report successful setups with these apps.
Status: Partial workaround available; platform-native support from Shopify pending; exemptions possible via escalation. Open question: timeline for Shopify’s official solution.
Good luck! And yeah sure, chime in on Shopify’s side asking for the feature, but who knows if or when that is going to happen. Access to google search is critical for our business, I imagine it is for yours as well, ultimately they are the ones turning your account off or back on.
It took messaging and calling frontline support daily for about six weeks before I finally got them to elevate me to the next level of support. Felt like I was going crazy continuing to have the same chats over and over. Honestly not sure what finally got them to pass me on to local support, but as soon as I made it to that next level, conversation changed immediately, and our account was back up again in another week.
They definitely said they were going to train frontline support on this policy so they wouldn’t be so confused and unhelpful, and that they were suspending this requirement until they had coordinated with platform partners. Really disappointing, but not surprising to find out that hasn’t happened.
Hey, I am currently in the exact same situation. Our store sells appliances in Melbourne Australia and all of our products are currently disapproved. Google keeps asking to set up regional availability however trying to customise anything in GMC is impossible. All the set up options are extremely limited. You can only target entire countries in the shipping settings and setting up regional inventories requires manual product feeds to be uploaded from what I can tell. Did you guys find a workaround for this issue because I’m losing my mind trying to sort this mess out.
@DMSAppliances using the two apps I mentioned before, will allow you to automate everything.
My client setup the advanced geo app, while I setup the feed, and it all worked perfect.
As I have provided a solution, can you explain what else you are looking for? However for the website you still require to use the geo app, it will otherwise never understand your region ids