When someone organically installs our app, we have a UTM setup with source “shopify” so we can track that user on our backend. However, I don’t see anyway to set a different UTM for our paid ads on the app store? We’d want it to be “shopify-paid” for example, so we can track RoI. Am I just missing this option?
I’m having the same issue and I’ve been spending a lot of time trying to figure this out. Did you find a solution for this?