Can someone explain this? Compare the Sales Attributed to Marketing report to the actual order.
Hi @Robbie3
Can you check for Automatic Tagging? If you have enabled auto-tagging in your Google Ads account, it may automatically append UTM parameters to your destination URLs. Ensure this feature is configured correctly and doesn’t conflict with manually added UTM parameters.
Let me know if this is not the case.
This seems like an attribution difference to me.
You might see different reports attributing the same order to varying campaigns to the attribution models. The order report shows the session attribution - whereas the other report might be showing the first user attribution.
Most likely this user engaged with both campaigns before purchase. What do GA4 & Google Ads show?