Hi Shellyj,
This is Ellie. Here are few things you can try on your store to improve the conversion rate:
1. Making photos size consistent:
You can manually edit using Shopify if there aren’t too many photos. Once you need to automate the process, consider using Pixc: Photo Resize
or Hextom: Bulk Image Edit. I just checked, both offer free plan.
2. Adding product rating:
Adding product ratings, reviews on your products can enhance your credibility. Tools like Judge.me or Stamped are excellent for gathering, displaying reviews and also offer free plans.
3. Improve your site speed
I usually use PageSpeed Insights to analyze and enhance website’s loading times, and it’s great since it points out what you need to do to improve the speed. A store that loads fast on both mobile & desktop can provide better user experience for visitors.
4. Improve your checkout process
Simplify your checkout process to reduce cart abandonment. Make the checkout steps as quick as possible and minimize friction for customers at checkout. You can try using the cart drawer (usually enabled in Themes) or a Buy Now button (also found in themes, which skips the cart page and goes directly to checkout) to streamline purchases.
5. Improve CTAs
Make sure your CTA buttons are visible and compelling. They should stand out in your store and encourage visitors to take action.
6. Mobile optimization
Most shoppers now use their smartphones to make purchases. Ensure your site is responsive, and check that navigation is easy, text is readable, and interactions are intuitive on small screens.
7. Special offers and promotions
Motivate the customers and create urgency with special and limited offers. You can first started with Shopify Discounts.
Good luck with the business
Let me know if you have any questions!