Bottle-free brain supplement for deep work. Grab-and-go daily packets, made in the USA, for people who do mentally demanding work all day.
Visitors are spending time on the site and reading through the page, but they’re leaving without even clicking the CTA or starting checkout. Zero sales.
Why they don’t buy, where is the problem?
(we don’t have reviews yet)
Would you spend 140 bucks on random pills online from a brand new website that no one’s ever heard of? I sure wouldn’t… Not with today’s Shopify standards… I don’t know about you, but I try to put myself in the customer’s shoes. If I wouldn’t do it, there’s no logical reason to expect anyone else to either.
The issue is probably trust plus a very high first purchase price. Time on page may just mean visitors need more proof before risking $140.
Maximus3 and clickfromai are both pointing at trust, and the thing is you’ve already answered every objection they raised. It’s just collapsed.
There are 17 accordions on the page and none of them open on load. That’s 561 words, about a third of your copy, sitting behind a click. “Is it safe?” says it’s not a stimulant and has no caffeine. “Why $139?” explains you’re buying the finished tested stack instead of seven bottles. “Who makes 30BASE?” covers the US facility and the independent lab. Maximus3 asked why anyone would spend $140 here, and the answer is on the page. He didn’t see it, so your visitors aren’t seeing it either.
Same with the seven “Why it is here” toggles holding the published research per compound. That’s your whole differentiator and it’s the part that stays shut.
I’d open the five FAQ ones by default and pull the safety and how soon answers up near the buy button. You don’t need more copy, you need what you wrote to be on screen.
Put your proof up front - cGMP certificates, third-party lab results, certificates of analysis, etc. Visible near the top, before the product details. Think of it like a doctor’s diploma on the wall - you see it before the consultation even starts.
And get video reviews as soon as possible. Even 2-3 short clips of real people talking about their experience will outperform any amount of copy on the page (if you don’t have any customers yet, you can start by interviewing your family & friends).
Your page does a great job explaining the product - but visitors are stuck on “can I trust this?” and leaving before they get there.
Hope it helps!
Ellie from BOGOS: Free Gift Bundle Upsell team
The same thing other members have mentioned is that price is too high for new store and a generic product.
Hey! In my opinion, the bigger gap here would be the trust at the $139 price point.
I noticed your Reviews section says “verified buyers only,” but it’s currently empty, which can make visitors hesitant to be the first buyer.
I’d focus on getting the first 10–20 customers through a full box and collecting honest reviews, perhaps with an introductory discount to make that first purchase easier.
Once you have real customer proof next to the CTA, your existing traffic should have a much stronger reason to convert.
@dropfeed’s accordion point is the one I’d act on first.
Two other things I noticed:
You’ve got one product image. At $139 people are trying to work out what actually turns up at their door, and one photo doesn’t answer that. Box open, packets in a hand, one next to a coffee cup so they can judge the size, ingredient panel readable. When someone reads a whole page and still doesn’t click, it’s often something that mundane rather than the science.
There’s no subscribe option. Selling a daily supplement as a one-off $139 box is nearly as hard as $79 a month (likely with lower LTV). Plus, the subscription framing does some of the price work for you, since $139 sounds like a lot and $2.60 a day doesn’t.
For what it’s worth, Carti could also help here. I’m the founder so obviously biased, but your situation is exactly what it’s for.
It reads your product page and policies and answers the safety, dosing and ingredient questions right at the moment someone hesitates. It’s the same job your accordions are doing, except nobody has to click to open them. Plus, the app is free for smaller stores and gives most merchants a conversion boost.
You mentioned that visitors spend time reading the page but leave before clicking the CTA or starting checkout. That usually means the page is creating interest, but not enough confidence to take the first risk.
For this product, I would separate the diagnosis into three checks:
I would not assume the traffic is bad yet. The fact that people read the page is useful. The next question is: how far down the page do they reach, and do they see the proof before they see the price?
HI
from what you have describe so far, i will investigate the products page conversion experience before assuming it is a traffic problem. since visitors are spending time reading but are not clicking the CTA they may still have unanswered questions or not have enough confidence to make a 140$ first purchase. i will make the key trust value information visible close to the buying area, especially since you mentioned you don’t have reviews yet. i will also check whether the most important product and safety information is easy to find without requiring visitors to open several sections.
Subject: Spotted a possible checkout leak on 30BASE
Hi — saw you mentioned getting traffic but not conversions. I looked at the product page and found something worth checking: the monthly-plan selection runs through client-side JS with a documented history of dropping the subscription plan at checkout (there’s a workaround in the code, but it depends on a fragile chain of scripts). I also counted 4+ separate tracking pixels running in parallel, which usually means ad platforms are seeing inflated or duplicated conversion counts.
I’m testing Revenue Leak Scanner, a tool that finds and prioritizes exactly this kind of issue by likely sales impact. Happy to send a free initial Leak Score: leakscan.localdigitalaudit.com
I think you’ve gotten some good suggestions here around trust, price and how the information is presented.
The question I’d want to answer before changing too much is: what is the customer behavior actually telling you?
You already know people are spending time on the page but aren’t taking the next step. I’d want to understand which visitors are engaging, where they came from, what they’re looking at, how far they progress, where behavior changes, and whether there are identifiable patterns among the people who leave.
Otherwise it’s very easy to start changing price, copy, reviews, page layout, offers, etc. without knowing which problem you’re actually trying to solve.
We’re working specifically on this problem for Shopify merchants from a Customer Intelligence perspective — identifying where revenue opportunities are being lost and what the data suggests you should address first.
I’d be happy to run an analysis on your store at no charge if you’d find it useful. You can keep the results either way.
(post deleted by author)
Your “people read but don’t click” symptom matches what my grader found on 30base.com (68/100): the trust layer is strong (100/100 — policies, contact, guarantee all there), but (1) shipping cost is invisible until checkout; (2) the product page shows fewer than 3 images — supplement buyers want the label, the packet in-hand, and the routine; (3) homepage weight + 60-odd scripts drag mobile load.
And one human observation: your ingredient-evidence layout is genuinely good — but $139 as the only entry point for an unknown brand with no customer voices on the page is a big cold-traffic leap. A 7-day trial pack under $30 would catch exactly the people who read everything and leave.
Free full report: https://convertlens-virid.vercel.app/report?url=30base.com — can also do a free 5-min video walkthrough of the funnel if useful.
If they’re staying, your offer is fine. Something else is stopping them.
Pull up your last 30 days of DMs and emails and count how many are the same question. On most stores it’s shipping time, sizing and returns, over and over. The people who left without buying had one of those questions too, they just had nobody to ask.
Send me the URL if you want and I’ll go through it and tell you the three questions your page doesn’t answer. Costs you nothing.
@30BASE sixteen replies, and dropfeed’s is the one to act on first: your answers exist, they’re just collapsed. But a page review can only list what could be better; it can’t tell you whether any page change would move a $139 first purchase from a supplement brand with zero customer voices. Three questions the thread skipped:
If the honest answer to 2 is “few,” the order is: twenty buyers by hand, their reviews, then the page (DanielAnderson’s $2.60-a-day framing helps once there’s proof to stand on). Answer one and I’ll say what it rules out.
The accordion point is probably the whole story - if the proof genuinely already exists (lab results, CoAs, refund terms) but sits behind a click, it’s doing nothing for a visitor deciding whether to trust an unknown 139-dollar brand. Trust content only works at the moment someone’s hesitating, which is right next to the buy button, not one tab-click away. Worth restructuring the page so that proof is part of the default view rather than opening a new lower-price tier, since the trust problem would still exist at 30 dollars too.
