Want to customize email notifications

Shopify Discussion

Topic summary

Customizing Shopify email notifications to match brand guidelines and create a more fun, engaging tone.

Key guidance:

  • Edit notification templates directly in Shopify Admin: Settings > Notifications > select the specific notification to modify. (A screenshot was provided to illustrate the path.)
  • If comfortable with code, customize the template HTML/Liquid yourself; otherwise consider hiring an expert.
  • Use the Language Editor (tool to change default wording across your theme and notifications) to adjust generic phrases and inject brand voice without heavy coding.
  • Review a Shopify resource on using humor in design for best practices, including when to avoid humor and how to apply it consistently.

Outcomes and next steps:

  • Immediate actions: open and edit the relevant notification templates; update copy via the Language Editor; consult the humor-in-design guide.
  • No conflicts or opposing views; suggestions are complementary.
  • Discussion remains open with no final resolution; implementation is left to the requester.
Summarized with AI on February 4. AI used: gpt-5.
1

Hi, We want to customize the email notifications flowing from Shopify.

Want to align them with the brand guidelines and more fun & engaging.

Can someone guide or help how we can do so.

Thanks,

2

Hello @EKAMOnline ,

It’s GemPages support team and glad to support you today. I would like to give you the recommendation to support you.

Let’s go to Settings > Notifications > Open the form that you want to edit:

GemPages_0-1670289818222.png
GemPages_0-1670289818222.png1916×934 78.2 KB

If you are a coder, you can edit by yourself. If you aren’t, I suggest you should hire an expert to help you in this case.

Best regards,
GemPages Support Team

3

Hi @EKAMOnline ,

I love that you’re wanting to do this! In addition to the suggestion above, another place you can really inject your own brand identity and voice is using the Language Editor to change some of the generic wording to inject your own personality.

In addition, here’s a great write-up about using Humor in Design. that also dives into details on when not to use these tactics and some practical tips for implementing your brands voice across the board.

I’d love to see what you come up with!