Very much appreciate the feedback. Our website is:
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Hi @bowerbirdretail ,
This is Richard from PageFly - Landing Page Builder. I have just had a look at your store. Your store has a clean and visually appealing design that can help build trust with potential customers. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
The navigation menu at the top of the page is easy to use and straightforward, which is good for user experience. Enhance customer experience with a sticky header that allows quick access to navigation, search, and utility-navigation elements as they scroll on your page. This is the fastest and most efficient way for customers to find necessary information when visiting your website.
2. Use clear and compelling CTAs
The hero section is visually appealing, with high-quality images that showcase the products. However, the call-to-action (CTA) button could be more prominent, as it currently blends in with the rest of the design. Adding some contrast or changing the color could help it stand out.
3. Add a section about your brand story
A brand story helps customers understand more about your business and also helps your store look more professional. There are many ways to improve your content when you tell about your brand story, it’s also a good way to show with the customer who you are, what you are selling.
4. Add Testimonials - Customer Reviews
- Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:
- Reviews are crucial when it comes to shopping online, these elements can help build trust with potential customers and increase the likelihood of conversions.
Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc.
5. Always Highlight Core Product and Brand Features
You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.
6. Add a newsletter on your homepage
The newsletter signup form is currently at the bottom of the homepage, which may not be noticeable to visitors. Consider adding an incentive like a discount code or free shipping to encourage visitors to sign up.
You can refer to the picture below:
Furthermore, the page speed is also extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google page speed score for your store such as Blum, Refresh, Dawn…
Hope all my suggestions will be helpful to you. Good luck and have a nice day!
Cheers!
Richard | PageFly
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Hello @bowerbirdretail ,
We take a look at your site and saw your amazing works. Here is only a few suggestions we think you can take to make your site even better.
1. Header:
Make your header sticky to allow customers access to any categories that they want while scrolling through your site.
2. Hard to read texts:
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Consider to change your texts colors to make it more visible and easy to read.
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Add some hover effect to your CTA buttons to make it more visible and clickable.
3. Testimonials:
It’d be great if you add a reviews section, you can use third-party app to import the reviews or ask for the new reviews.
Hope these suggestions help.
Regards,
Ali Reviews team.
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Hello @bowerbirdretail
This is Shakir- an Shopify developer and designer and have vast experience with Shopify store design.
Please see below the changes of website needed:
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Logo should be in left and size will be 220x83px
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Navigation menu should be in middle
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need banner images more eye catchy and clean design with CTA button
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As you have only 3 collection, you can make like Image with Text features- so that it will be more professional.
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You can use testimonial section- Use Free apps or if you need custom code design i can make it for you.
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Product section is coming after collections section
If you need more to know let me know, i will help you out.
Best rgards
Shakir
Hello @bowerbirdretail ,
Good day! Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.
I’ve taken a look at your store and found there are quite a few things which if added can increase sales.
- Add Home page link to the main menu so that for visitors it will be easy to navigate from any pages back to Home page.
- Enhance your product pages by including a comprehensive and informative product description that highlights the key features and benefits of your product. This will entice potential buyers to make a purchase.
- Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
- Display store’s contact info like phone number, email address, and office address in the Contact Us page.
- You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
- Try to maintain the same image size while listing all products.
- Developing an optimal SEO product title and URL can assist search engines in accurately identifying your products and increasing traffic to your online store. Hence, strive to create distinctive and precise product titles and URLs.
- Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not. - Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
Hope this helps
Gina
Wow, this is such useful advice. Thank you, truly. We’ve made many of the quick design changes based upon what you’ve said and will continue to incorporate your and others’ advice. You’re a rockstar.
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Thank you very much Ali!
Thank you so much, Shakir! We loved your recommendation to change the Collections to Text with Image- you’re so right about that looking more professional. Can you clarify what you meant in #6?
Thank you Gina! We are making recommended changes.
Hey there,
#6-- Please follow below section details that are make your website more professional.
Top banner section,
About us section,
collection section,
Products section,
Testimonial section,
Newsletter section,
Footer section.
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Product image size will be 800x800, 1000x1000px>> so that you product will align in same line.
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Footer Logo size will be 500x500px in png format.
Great suggestions- we made these changes and our site does, in fact, look much more professional. Thank you!