Just wanting website advice on anything i could do to make it better. https://vikingforgejewelry.com
Topic summary
A store owner seeks feedback on their Viking-themed jewelry website, VikingForgeJewelry.com. Community members provide detailed improvement suggestions across several areas:
Content & Product Presentation:
- Expand product descriptions to include materials, craftsmanship details, Norse mythology inspiration, dimensions, and care instructions
- Add high-resolution images with close-ups, consistent lighting, and scale references (models or hands)
- Include customer reviews and star ratings on product pages
- Create a ālatest arrivalsā section below best sellers
- Add lifestyle video content featuring models wearing/using products to appeal to Viking enthusiasts
Technical & UX Issues:
- Fix duplicate H1 tags on product pages (currently two per page), which negatively impacts SEO
- Add missing favicon through Shopify theme settings
- Optimize mobile experience: increase button sizes, compress images, add sticky āAdd to Cartā buttons
- Improve header/banner visibility and make them sticky during scrolling
- Streamline checkout with guest options and fewer required fields
Branding & Marketing:
- Strengthen the āAbout Usā story with founder motivations and craftsmanship commitment
- Display discount/free shipping badges on products
- Integrate Instagram feed and customer photos with branded hashtags
- Optimize SEO with keyword-rich titles and image ALT text
The discussion remains open with no response yet from the store owner.
1 Like
Hi there Andrew @AndrewGarcia Here are some of the suggestions I have on how your store could be improved.
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You should include a section for latest arrivals and place it just below the best sellers section.
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You should include a Viking aesthetic video on the homepage maybe with some models wearing and using your products in it to make them look even more attractive than just seeing bare pictures of them. You need to really tap into the fan appeal of your target audience.
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Get in some customer reviews as well so you can boost your authenticity level.
Hello @AndrewGarcia Thank you for sharing your website, VikingForgeJewelry.com. Your brandās focus on Viking-inspired jewelry is distinctive and engaging. To enhance your siteās effectiveness and user experience, here are some tailored recommendations:
Website Improvement Suggestions
- Enhance Product Descriptions
Your product descriptions are short. Try adding:
. The type of metal used (e.g., stainless steel, pewter)
. How the piece is made (e.g., hand-forged, cast)
. The inspiration (e.g., Norse mythology, Viking artifacts)
. Size/dimensions and care instructions
This builds trust and tells a story that Viking enthusiasts will appreciate.
- Upgrade Product Images
. Use high-resolution photos with consistent lighting and backgrounds.
. Add close-ups of details like engravings or texture.
. Include a model or hand scale reference so customers see the size visually.
- Optimize Mobile Experience
The site is mobile-friendly but can be improved:
. Increase tap target sizes (buttons, links)
. Compress images to reduce load time
. Consider sticky āAdd to Cartā buttons on product pages for mobile users
- Improve the Checkout Process
Make it as frictionless as possible:
. Enable a guest checkout option
. Reduce the number of required fields
. Display trust badges (secure payment, free returns, etc.)
- Add Customer Reviews
. Include a review section on each product page
. Consider showing star ratings on collection pages
. Use reviews to highlight favorite products or bestsellers
- Tell a Stronger Brand Story
Your āAbout Usā page could better reflect:
. Why you started the brand
. What Viking history means to you
. Your commitment to craftsmanship
This builds authenticity, especially in a niche like Norse-themed jewelry.
- Strengthen Social Proof
. Feature an Instagram feed or customer photos wearing your pieces
. Add a hashtag for customers to use
. Embed social testimonials if you have them
- SEO and Performance
. Use keyword-rich titles like āHandmade Viking Thor Hammer Necklaceā
. Add ALT text to all images for better Google indexing
. Speed up page load times by optimizing images and removing unused scripts
Thank you 
Hi there, @AndrewGarcia . Just took a look at your Viking-themed store and the design is awesome: dark colors, runic-style fonts, imagery, video background, and most importantly, the products! Thereāre a few small ideas Iād love to suggest:
- Small texts, for example, on header menu or your āFREE SHIPPING on all orders!!!ā banner, doesnāt fit the whole display nor catch customersā attention well enough. Consider adjusting important text info and make sure they wonāt miss it. Additionally, you can make the header and banner sticky all the time while scrolling for easier navigation.
- Most customers love to have a discount, so itād be great to have discount/free shipping/etc. label or badge displayed on specific product/collection images, etc.
- Favicon is missing, you can easily add a favicon to your store using Shopify Admin page. Go to āOnline storeā > āThemesā > āCustomizeā > Choose āTheme settingsā icon > You will see āFavicon imageā.
Feel free to let me know if you have more questions!
I have carefully checked your website contents and I feel impressive of your store design and patterns, which is quite great.
However, when I check the page structure under source code page, I notice you have two H1 tags on product pages. Normally, we have one H1 tag only existing on each page and multiple H1 tag will confuse search engines like Google, it will also affect the store performance and results displaying in search results. Therefore I suggest you further check this aspect and work with developers to make H1 tag exist once on each page properly. Thank you!
