A company selling Creatine Monohydrate supplements specifically targeted at customers aged 40+ is seeking honest feedback on their website (www.sensera.co.uk).
Product positioning:
Current status:
Hi there, we would like honest feedback on our website.
Our website is www.sensera.co.uk
Our product is Creatine Monohydrate for 40+
Using the benefits of creatine (energy, strength and brain cognition) we aim to move away from the sports/gym branding that is mostly targeted towards the younger generation.
All feedback is welcome, good and bad. Thank you
Hi @Sensera
Welcome to the community.
First off, in general your site looks good, nice color choices and font also. A lot of content, text that explains things, and I like that you say “backed up with science” and do link studies.
But there are some general things and some technical. First, not sure that the main tagline is that good. “For 40+, we aim to move away from the sports/gym branding that is mostly targeted towards the younger generation.” It sounds like 40+ people do not go to the gym or just work out at home, and do not know the general benefits of creatine. Pass all marketing that it is focused on performance, and muscle growth. Some of your images and wording, “older adults,” feel like you target 70+. And Sensera Vs other brands part on the “Learn more” page is especially, how to say, not misleading but at least problematic. More of marketing and wording. You focus on one part/benefits of creatin, while others focus on the other benefits. For example, taret audience: Sensera-45+ generation, focused on healthy ageing, others-Athletes, bodybuilders & fitness enthusiasts. Do you think " fitness enthusiasts" over 45 are not focused on healthy aging? Do they just focus on the current moment? Or Focus: Vitality, clarity, longevity against Strength, size, endurance. Do you think building strength and endurance is just for show, or maybe good parts are doing it for vitality and longevity, health in general? And lastly: Quality: “Premium-grade, third-party tested” against “Quality varies widely”. Why is your product premium-grade? Because it has elegant pagaing? I could not find information on where your product is created and where it is third-party tested. On the other hand, on the market, there are a lot of products, and a lot of them are also marketed as premium, pure, Creapure… And a lot of good brands. So varies, is true but thnk most are on good, quality side. Bad one just disappears after a while.
Sorry for a lot of text 
but your pitch is good, it can focus on good thing,s but it should not, left out, or just put people who work out as the opposite, almost negative. Like they are not also a target audience.
Now more technical things
And with this image, I also noticed, you are targeting 40+ men only, right? No image of women, no women in the community, do they take the same dosage 5g or 3g?
So in summary, solid site, but creatine has been popular for quite some time, a lot is said about it, and it is known. You are trying to rebrand it, focus on some other things but , for me, I did not see enough trust signals to buy your product from you.
Still, good luck and hope sales will come. It is a tough niche/market.
You get an A+ for having an actual company structure. You have done more than the majority on the legitimacy front. Make sure you’re in compliance with your food laws, like registering as an FBO.
Website -
For single or few product sites, it’s good to have a video section on the homepage. Like a commercial. Something that grabs the attention. The homepage needs to have more. Reviews section is usually at the bottom.
As a new company, you really don’t want to mislead. Get rid of any false statements about your brand. Even reviews. The vs section sounds made up. If you’ve done the research and clinical trials that’s one thing, but to blatantly make stuff up about your product… Just don’t do it.
The Mobile Menu could use some work. Font size needs to be bigger. More blocks. And Left aligned.
Hello @Sensera
It’s a great concept to reposition a well-known supplement for a different demographic. I’ve taken a detailed look at www.sensera.co.uk and have compiled my honest feedback below, keeping your target audience and goals in mind.
The Good (What You’re Doing Well)
Strong, Clean Aesthetics: The website has a modern, minimalist, and professional design. The color palette, typography, and clean layout feel premium and trustworthy, which is a significant departure from the loud, aggressive branding often seen in the supplement industry.
Clear Target Audience: From the moment you land on the site, the messaging “The supplement for 40+ to feel stronger, more energetic, and mentally sharp” is excellent. It immediately tells visitors who the product is for and its core benefits.
Benefit-Oriented Language: You consistently focus on the benefits (energy, strength, brain cognition) rather than just the feature (creatine). This is precisely the right approach for your target market, who are likely asking, “What’s in it for me?”.
High-Quality Imagery: The photography and visuals are professional and align with the brand’s sophisticated feel. They successfully avoid the typical gym-bro aesthetic.
User-Friendly Navigation: The website is straightforward to navigate with a simple and intuitive menu. The user experience feels smooth and uncluttered.
The Bad (Areas for Improvement)
Lack of a Compelling “About Us” Story: The “Our Story” page is quite generic. This is a missed opportunity to build a strong connection with your audience. Why did you start Sensera? What was the personal journey or realization that led to creating this brand? People over 40 often connect with authentic stories and missions. A more personal narrative could significantly increase trust and brand loyalty.
Insufficient Social Proof and Trust Signals: For a new brand selling a consumable product, trust is paramount.
Reviews: The absence of customer reviews or testimonials is very noticeable. Potential customers in this demographic are often cautious and look for validation from others’ experiences. Even a few initial testimonials would make a huge difference.
“As Seen In”: Be cautious with “As Seen In” logos if they aren’t from actual press features. If they are, that’s great! If not, it can come across as disingenuous to a discerning audience.
Needs More Educational Content: Your target audience may have heard of creatine but likely associates it with bodybuilding. They may also have questions or skepticism about its safety and relevance to them.
FAQ Section: A more robust FAQ section could address questions like: “Is creatine safe for people over 40?”, “Will it make me bulky?”, “How long does it take to see results?”, “Can I take it with my other medications?” (with a disclaimer to consult a doctor, of course).
Blog/Articles: A blog with articles like “The Science Behind Creatine and Brain Health” or “How Creatine Can Help with Age-Related Muscle Loss” would position you as an authority and help educate your audience, building trust and improving SEO.
Product Page Could Be Stronger: While the product page is clean, it could be more persuasive. Consider adding:
A section detailing the quality and purity of your creatine monohydrate.
More detailed information on how to use the product, with lifestyle-oriented examples.
The aforementioned customer reviews.
The Ugly (Minor, but Important Fixes)
Vague “Science” Page: The “Science” page is a good idea but currently feels a bit thin. It mentions “200 peer-reviewed studies,” which is a powerful statement, but it would be even more impactful to link to a few of the most relevant and reputable studies. This would add a significant layer of credibility.
Subscription Model Clarity: The “Subscribe & Save” option is great for recurring revenue. However, ensure the process and benefits are crystal clear. Make it easy for customers to understand how to manage, pause, or cancel their subscription.
Overall, you have a very strong foundation. The branding, design, and core concept are excellent. Your main challenge now is to build the layers of trust, authority, and emotional connection that will persuade a new audience to try a familiar product in a new way.
I hope this honest feedback is helpful. You are on the right track, and with a few key adjustments, you can build a very successful brand. Best of luck!
Thank you for sharing your website.
Hi @Sensera
Your idea has great potential and the branding direction is clean and trustworthy. The messaging can be improved for emotional connection - perhaps start with lifestyle shots of active adults 40+ rather than product images. Make the scientific benefits clear in layman language, have testimonials and a subscription or bundle offer to incentivise repeat purchases.