Website Traffic Dropped After Code Changes

Store Design
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Topic summary

A Shopify store owner reports a significant traffic decline—from 75-100 daily visitors to fewer than 15—immediately following code modifications intended to resolve SEMrush errors.

Changes Made:

  • Removed the store name suffix (“-Lift Chair Heaven”) from collection page meta titles to address length issues
  • Created empty files to eliminate broken internal JavaScript and CSS file errors

Current Status:
The store owner questions whether these fixes directly caused the traffic drop and shares before/after screenshots showing SEMrush error states.

Community Response:
One commenter suggests the implemented solutions were incorrect, recommending that both issues should have been addressed through proper Liquid code modifications in the theme.liquid file instead.

The discussion remains open with no definitive explanation for the traffic decline or consensus on the appropriate technical approach.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I experienced a sudden drop in traffic to my Shopify store after a couple of code changes. I was getting 75-100 visitors a day. Now i get less than 15 a day. The two errors fixed were from Semrush.
Is this normal?

These were the issues my store had see below:

  1. Theme was adding my store name to the end of my collection page making meta title too long. “-Lift Chair Heaven” was being added to the end.

  2. There were Broken Internal Javascript and CSS files.

Solution:

  1. Code used to remove “-Lift Chair Heaven” from the end of collection pages.

  2. Added empty files to fix the Broken Internal Javascript and CSS errors

Did these changes cause my website traffic to suddenly drop?

These screenshot show what my website looked like before the errors in Semrush and after.

Before Code Changes

Allen6224_0-1745002008927.png
Allen6224_0-1745002008927.png1506×784 144 KB

After Code Changes

Allen6224_1-1745002045513.png
Allen6224_1-1745002045513.png1605×919 185 KB

1 Like
2

Hi you have choose wrong solutions for both of your problems, these should be solved in theme.liquid file with changes in liquid code