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Store URL: noirmaisonstudio.com
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Screenshots (Click the image icon and upload screenshots from your local device): My statistics i will just type out have been 600+ customers from Meta ads in first week. Customers curious about the product but no conversions. 13 ppl have looked at my product pages and only 1 cart created. My most recent optimization was completed last night in an overhall. Average time on site is 30s and 1.5 pages viewed.
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What we are trying to achieve and what outcome we expect: i have been attempting to optimize my landing page all week. The challenge is, I have reinvented the wheel…
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Im selling a modular wallpaper system so landing page has a lot of roles to play especially above the fold to try to concert the traffic. I’d like your feedback on the landing and also the product offering, value etc.
Search first.
Preview, edit, than preview again. Over and over and over. Every section. Every page. Every link. Rinse and repeat.
It took 5 seconds to see issues. Video behind massive text that doesn’t even fit. Marquee is way too fast. Gmail is not professional. No About Us page.
Preview, edit, than preview again. Over and over and over. Every section. Every page. Every link. Rinse and repeat.
Valuable insights!
I’ll get to work on these ASAP
More feedback would be invaluable if anyone else has the time. Helps me narrow down how I should evolve the page
HI @NoirMaison
Welcome to the community.
And maybe you are not aware, but we get store feedback topics every day, so there is a massive amount of knowledge there, tips, and usual pitfalls to avoid. You just need to spend some time going through it and learn what you can apply to your store.
In general, you have a unique business, so you just need to reach the right audience. And for that, you need to be patient but keep working on the store like Maximus said.
My first thought those slated panels are from wood, that would be nice, but probably a lot more pricey.
So I think you have solid business, but the store does not look good. You have a black/gold logo, which should represent a luxury brand. But your theme does not match it. You tried on the homepage to make it dark, but just the boxed /page and background is ddfferent color, and it looks a bit dated. Several sections look like generated with AI and not even with Sidieckick, but outside and copied HTML then. Icons looks childish. Buttons for product and on other pages are differnt. And all other pages are white background. But you said you focused on homepage. So your first problem is a theme.
The second problem is images and videos. They do not look good. Except for the Quick demo one on the Gallery page, the rest of the videos have issues with lighting. For example, your hero banner video on the homepage, those panels look like 3 different colors: green, purple, and black. It is hard to see and not luxurious at all.
So you need some work, besides marketing and getting customers
But good luck, you do have a solid chance.
It’s a very common problem with many Shopify merchants. Be patient. Definitely, you will get the first sales. - like “ Tobias Lütke “ Shopify: Your Commerce Platform to Sell Online & In Person - Shopify India
1- Honestly, you have to improve your store first ( Customer point of view ). My first impression was not good with your new Shopify store. After viewing the product, it’s very hard to read and understand the product details. “Special product images- it’s not look professional )
2- About the Ads and 600+ visitors, it’s secondary. So please don’t burn your money. My suggestion is to optimise your store first, and you can also use the Shopify app for store suggestions ( https://apps.shopify.com/ ), and you can use many AI tools for suggestion like promot “ how to improve store around the sales conversion “
“ You are most welcome in the Shopify ecosystem. “
Thank you both for the feedback! Im working to address the all concerns on quality, cohesion and other points. I am also addressing the product page feedback but I do worry the product is hard to configure because of how it’s sold?
Now that most of these changes are done I’d be interested to see if additional feedback changes.
Thanks again for everyone’s help
The numbers actually tell the whole story here. 600 visitors, 30 seconds average, 1.5 pages. That means most people are bouncing before they even understand what you sell.
With modular wallpaper the biggest challenge is that people need to “get it” in the first 3 seconds. They need to see a room transformation, not just panels on a white background. A before/after or a short clip of someone actually installing the panels would do more than any homepage redesign.
The other thing worth checking is what your Meta ad creative looks like vs what the landing page shows. If your ad features a beautiful finished room but the landing shows product grid shots, there’s a disconnect and people bounce. The ad promise has to match the landing experience exactly.
13 out of 600 reaching product pages is about 2%. That tells me the homepage isn’t funneling people to products at all. One clear CTA above the fold pointing to your best-selling collection would probably double that number overnight.
What does your best performing ad creative look like right now?
Thanks for the response. Truthfully freaking out a bit now because I retargeted with Meta and I’m seeing upward of 300 visitors today alone.
My ads are as follows:
https://www.instagram.com/p/DWmGN2vB7Wo/
https://www.instagram.com/p/DWbx70TBDdt/
Very simple but with variations and meta analytics being optimized in the background.
I have applied as much learning as feedback as possible in the last 24h sped up drastically with Claude and visual studios. I now need to cross my fingers I have done enough and convert some traffic with the new videos, images, layouts, product pages, etc I attempted to overhaul.
Unfortunately content can’t be produced and shot in a day when we are talking physical products but I’ll try to get more done asap!
This has to be my 20th variation of my website at this point!
Thanks for the feedback.
Also my new HERO video is addressing the tie in to ads and trying to demonstrate the product as quickly as possible. Really a challenge to invent a new category!
At the beginning, your ads would take time to learn and reach the correct audience.
In seconds, you should create your own logo and add a favicon to your store.
3rd, you may need to add FAQs and reviews for your products
Best regards,
Dan from Ryviu: Product Reviews App
My two cents:
First:
This is not a kind of product to be bought impulsively.
I would not expect purchases on a first visit.
People need to get this info, let it sink and then they may return to buy.
So do not forget to set up retargeting to remind your visitors about your product.
Therefore I’d remove or move down the Featured product on the homepage.
Also – any variant changes when I click option buttons do not change the images, so I’m basically shooting in the dark here – I need to visit other pages first to learn what any of those Finish choices are (or scroll further down).
Second:
You’re trying to sell home-improvement product. So your visitors need to see something which will actually improve their homes and this is where I’d like to criticize your images.
The pictures need to be “picture-perfect”, not just some dull bland fuzzy stuff shot with 10-years old phone.
This is your only chance to make visitors think that this is what they actually need.
More light, more color, showcase your options – make visitors want them.
I’ve spent several minutes on your site and the concept has started to grow on me, but people from ads would not spend that much time so you need to catch their attention fast.
Otherwise your ad money is spent for nothing.
Hey Noir,
Here are my thoughts after going through your site. Right now, it feels a bit unfinished. Not in a harsh way, but as a first-time visitor I wouldn’t stick around long enough to figure it out.
Main thing: you’re over complicating something that needs to be dead simple. This isn’t a standard product, so I should instantly get what it is, how it works, and what I’m supposed to do next. Instead, the first screen feels busy but not very clear.
Also, I don’t feel guided anywhere. I land, look around for a few seconds, and there’s no obvious next step — no strong push toward a product or action. That’s usually where people drop.
Another thing — the site gives mixed signals. Some parts feel like you’re going for a premium brand, but other parts feel a bit rough, and that hesitation shows up fast with new visitors.
On Shopify, your homepage isn’t just there to look nice — it should push people into products quickly. If that’s not happening, numbers like yours are pretty normal.
If I were you, I’d stop tweaking everything and just fix one thing first:
make the top section super clear — what this is, why it’s worth it, and where to click.
You’re not far off, but right now people just aren’t getting it fast enough.
Hello @NoirMaison,
Thank you for sharing! It definitely takes time to make that first sale, and it’s all part of the process.
Have you ever considered using AR? It can be really helpful for your customers to see how your wall panels would look in their own space before purchase. Being able to visualize the panels in their home or office can make it easier for them to choose the right design and color, which can lead to more confident purchases and potentially better sales.
Another suggestion would be to use high-quality photos. Some panels have multiple photos, which is great, but a few only have one, and the design details aren’t very clear.
I hope this feedback is helpful!
Scrolling down to your best seller, this should serve as an example of what people will see in your store. I see your buttons for different colors that they can see, but clicking on each does not show the actual color, it should change the pic to show them the color. I would never buy something just based on the name of a color, the interpretation is too subjective. Especially because the color names are custom, how would I know what color “deep tide” is? I just scrolled down and I see an explanation and visual of the different colors, but my instinct is to click on them and see samples of each color, or be able to be taken to products based on the color I chose. Buyers are going to want product pics in each color, and once you have those you can put that product image in the color variable so it will show up when someone clicks the color button. Your business name doesn’t at all indicate that this is a product for walls, so you might need a tagline.
Hello @NoirMaison
I am a strong believer in letting the analytics data guide you.
Here are a few things I noticed:
- Add a Favicon
- You are over using the trademark symbol
- When clicking on the different finishes, consider having your image on the left change to reflect the color.
This one is more of personal opinion:
Your main video needs to tell a story. (I believe you are trying to show how it is modular and easy to take apart) But are your customers going to buy your product because it is modular and they want to install and uninstall it? Me personally, If I am going to add this to a wall in my house, it will be there for a while. I am going to buy it because it is DIY and I don’t have to pop holes in my sheetrock. If you have people on the site for 30 seconds - Show them a time lapsed video of the wall being transformed.
Also, when you show the close up - Spend the extra time to make sure all the seems are tight, and everything is lined up well.
Regards,