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Store URL: noirmaisonstudio.com
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Screenshots (Click the image icon and upload screenshots from your local device): My statistics i will just type out have been 600+ customers from Meta ads in first week. Customers curious about the product but no conversions. 13 ppl have looked at my product pages and only 1 cart created. My most recent optimization was completed last night in an overhall. Average time on site is 30s and 1.5 pages viewed.
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What we are trying to achieve and what outcome we expect: i have been attempting to optimize my landing page all week. The challenge is, I have reinvented the wheel…
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Im selling a modular wallpaper system so landing page has a lot of roles to play especially above the fold to try to concert the traffic. I’d like your feedback on the landing and also the product offering, value etc.
Search first.
Preview, edit, than preview again. Over and over and over. Every section. Every page. Every link. Rinse and repeat.
It took 5 seconds to see issues. Video behind massive text that doesn’t even fit. Marquee is way too fast. Gmail is not professional. No About Us page.
Preview, edit, than preview again. Over and over and over. Every section. Every page. Every link. Rinse and repeat.
Valuable insights!
I’ll get to work on these ASAP
More feedback would be invaluable if anyone else has the time. Helps me narrow down how I should evolve the page
HI @NoirMaison
Welcome to the community.
And maybe you are not aware, but we get store feedback topics every day, so there is a massive amount of knowledge there, tips, and usual pitfalls to avoid. You just need to spend some time going through it and learn what you can apply to your store.
In general, you have a unique business, so you just need to reach the right audience. And for that, you need to be patient but keep working on the store like Maximus said.
My first thought those slated panels are from wood, that would be nice, but probably a lot more pricey.
So I think you have solid business, but the store does not look good. You have a black/gold logo, which should represent a luxury brand. But your theme does not match it. You tried on the homepage to make it dark, but just the boxed /page and background is ddfferent color, and it looks a bit dated. Several sections look like generated with AI and not even with Sidieckick, but outside and copied HTML then. Icons looks childish. Buttons for product and on other pages are differnt. And all other pages are white background. But you said you focused on homepage. So your first problem is a theme.
The second problem is images and videos. They do not look good. Except for the Quick demo one on the Gallery page, the rest of the videos have issues with lighting. For example, your hero banner video on the homepage, those panels look like 3 different colors: green, purple, and black. It is hard to see and not luxurious at all.
So you need some work, besides marketing and getting customers
But good luck, you do have a solid chance.
It’s a very common problem with many Shopify merchants. Be patient. Definitely, you will get the first sales. - like “ Tobias Lütke “ Shopify: Your Commerce Platform to Sell Online & In Person - Shopify India
1- Honestly, you have to improve your store first ( Customer point of view ). My first impression was not good with your new Shopify store. After viewing the product, it’s very hard to read and understand the product details. “Special product images- it’s not look professional )
2- About the Ads and 600+ visitors, it’s secondary. So please don’t burn your money. My suggestion is to optimise your store first, and you can also use the Shopify app for store suggestions ( https://apps.shopify.com/ ), and you can use many AI tools for suggestion like promot “ how to improve store around the sales conversion “
“ You are most welcome in the Shopify ecosystem. “
Thank you both for the feedback! Im working to address the all concerns on quality, cohesion and other points. I am also addressing the product page feedback but I do worry the product is hard to configure because of how it’s sold?
Now that most of these changes are done I’d be interested to see if additional feedback changes.
Thanks again for everyone’s help
The numbers actually tell the whole story here. 600 visitors, 30 seconds average, 1.5 pages. That means most people are bouncing before they even understand what you sell.
With modular wallpaper the biggest challenge is that people need to “get it” in the first 3 seconds. They need to see a room transformation, not just panels on a white background. A before/after or a short clip of someone actually installing the panels would do more than any homepage redesign.
The other thing worth checking is what your Meta ad creative looks like vs what the landing page shows. If your ad features a beautiful finished room but the landing shows product grid shots, there’s a disconnect and people bounce. The ad promise has to match the landing experience exactly.
13 out of 600 reaching product pages is about 2%. That tells me the homepage isn’t funneling people to products at all. One clear CTA above the fold pointing to your best-selling collection would probably double that number overnight.
What does your best performing ad creative look like right now?
Thanks for the response. Truthfully freaking out a bit now because I retargeted with Meta and I’m seeing upward of 300 visitors today alone.
My ads are as follows:
https://www.instagram.com/p/DWmGN2vB7Wo/
https://www.instagram.com/p/DWbx70TBDdt/
Very simple but with variations and meta analytics being optimized in the background.
I have applied as much learning as feedback as possible in the last 24h sped up drastically with Claude and visual studios. I now need to cross my fingers I have done enough and convert some traffic with the new videos, images, layouts, product pages, etc I attempted to overhaul.
Unfortunately content can’t be produced and shot in a day when we are talking physical products but I’ll try to get more done asap!
This has to be my 20th variation of my website at this point!
Thanks for the feedback.
Also my new HERO video is addressing the tie in to ads and trying to demonstrate the product as quickly as possible. Really a challenge to invent a new category!
At the beginning, your ads would take time to learn and reach the correct audience.
In seconds, you should create your own logo and add a favicon to your store.
3rd, you may need to add FAQs and reviews for your products
Best regards,
Dan from Ryviu: Product Reviews App
My two cents:
First:
This is not a kind of product to be bought impulsively.
I would not expect purchases on a first visit.
People need to get this info, let it sink and then they may return to buy.
So do not forget to set up retargeting to remind your visitors about your product.
Therefore I’d remove or move down the Featured product on the homepage.
Also – any variant changes when I click option buttons do not change the images, so I’m basically shooting in the dark here – I need to visit other pages first to learn what any of those Finish choices are (or scroll further down).
Second:
You’re trying to sell home-improvement product. So your visitors need to see something which will actually improve their homes and this is where I’d like to criticize your images.
The pictures need to be “picture-perfect”, not just some dull bland fuzzy stuff shot with 10-years old phone.
This is your only chance to make visitors think that this is what they actually need.
More light, more color, showcase your options – make visitors want them.
I’ve spent several minutes on your site and the concept has started to grow on me, but people from ads would not spend that much time so you need to catch their attention fast.
Otherwise your ad money is spent for nothing.
Hey Noir,
Here are my thoughts after going through your site. Right now, it feels a bit unfinished. Not in a harsh way, but as a first-time visitor I wouldn’t stick around long enough to figure it out.
Main thing: you’re over complicating something that needs to be dead simple. This isn’t a standard product, so I should instantly get what it is, how it works, and what I’m supposed to do next. Instead, the first screen feels busy but not very clear.
Also, I don’t feel guided anywhere. I land, look around for a few seconds, and there’s no obvious next step — no strong push toward a product or action. That’s usually where people drop.
Another thing — the site gives mixed signals. Some parts feel like you’re going for a premium brand, but other parts feel a bit rough, and that hesitation shows up fast with new visitors.
On Shopify, your homepage isn’t just there to look nice — it should push people into products quickly. If that’s not happening, numbers like yours are pretty normal.
If I were you, I’d stop tweaking everything and just fix one thing first:
make the top section super clear — what this is, why it’s worth it, and where to click.
You’re not far off, but right now people just aren’t getting it fast enough.
Hello @NoirMaison,
Thank you for sharing! It definitely takes time to make that first sale, and it’s all part of the process.
Have you ever considered using AR? It can be really helpful for your customers to see how your wall panels would look in their own space before purchase. Being able to visualize the panels in their home or office can make it easier for them to choose the right design and color, which can lead to more confident purchases and potentially better sales.
Another suggestion would be to use high-quality photos. Some panels have multiple photos, which is great, but a few only have one, and the design details aren’t very clear.
I hope this feedback is helpful!
Scrolling down to your best seller, this should serve as an example of what people will see in your store. I see your buttons for different colors that they can see, but clicking on each does not show the actual color, it should change the pic to show them the color. I would never buy something just based on the name of a color, the interpretation is too subjective. Especially because the color names are custom, how would I know what color “deep tide” is? I just scrolled down and I see an explanation and visual of the different colors, but my instinct is to click on them and see samples of each color, or be able to be taken to products based on the color I chose. Buyers are going to want product pics in each color, and once you have those you can put that product image in the color variable so it will show up when someone clicks the color button. Your business name doesn’t at all indicate that this is a product for walls, so you might need a tagline.
Hello @NoirMaison
I am a strong believer in letting the analytics data guide you.
Here are a few things I noticed:
- Add a Favicon
- You are over using the trademark symbol
- When clicking on the different finishes, consider having your image on the left change to reflect the color.
This one is more of personal opinion:
Your main video needs to tell a story. (I believe you are trying to show how it is modular and easy to take apart) But are your customers going to buy your product because it is modular and they want to install and uninstall it? Me personally, If I am going to add this to a wall in my house, it will be there for a while. I am going to buy it because it is DIY and I don’t have to pop holes in my sheetrock. If you have people on the site for 30 seconds - Show them a time lapsed video of the wall being transformed.
Also, when you show the close up - Spend the extra time to make sure all the seems are tight, and everything is lined up well.
Regards,
600 Meta visitors and only 13 product page views is a brutal ratio. your homepage isn’t giving people a reason to click deeper. for home decor specifically, the hero section needs to show a fully styled room, not individual items. people buying decor want to see how pieces look together in a real space before they’ll click into anything.
your product pages also need room context badly. a candle on white background doesn’t sell the “Noir Maison” aesthetic you’re going for. show it on a nightstand, a dining table, styled with complementary pieces. we’ve been using Prodofoto to create room-setting lifestyle shots from individual product photos and for home decor it works really well since you can show the same product in completely different interiors. that visual context is what converts browsers into buyers in this category.
Hi @NoirMaison,
Good thread. The brand and photography feedback from everyone here is right and should be the priority.
One angle worth adding: architectural wall panels and luxury home decor are a niche where AI search traffic is unusually high value. Interior designers, architects, and homeowners doing renovation projects are heavy AI users. When someone types “slat wall panels for Scandinavian living room accent wall” or “acoustic wood panels for home office feature wall” into ChatGPT or Perplexity, the AI is looking for stores with product descriptions that actually answer those questions in technical detail.
Right now most home decor stores describe panels as “modern design, premium finish, easy installation.” That tells neither a human designer nor an AI tool what they need to know. A description that specifies the panel dimensions, material composition, whether it is acoustic or decorative, the installation method, which room applications it suits (bedroom, office, dining room, commercial), and what aesthetic styles it matches (Japandi, Scandinavian, industrial) is what gets surfaced in those searches.
bchen27 is right that the visual context is critical for conversion. The same logic applies to SEO and AI discoverability: your product pages need to answer the specific questions your buyers have before they buy. For architectural products, those questions are very specific: dimensions, weight, coverage per box, how to cut it, what adhesive to use, whether it is suitable for bathrooms.
The Noir Maison brand positioning is strong. The gap is that the product pages are not yet doing the work of converting that brand signal into the specific product intelligence that both human buyers and AI need to make a decision.
Regards, Rahul
Hello @NoirMaison,
600 visitors with zero sales after Meta ads is almost always a landing page or audience mismatch issue, the traffic is there but something on the store is not closing the gap.
A few things to audit before spending more on ads:
- Does the landing page match the ad creative: People click ads expecting a specific product or promise. If the ad shows one thing and they land on a homepage or generic collection, conversion rates crater. Direct ad traffic to the exact product page the ad featured.
- Is the store complete enough to trust: New stores often have obvious “work in progress” signals, missing About page, empty collections, no reviews, placeholder text, broken links. Any of these will kill a visitor’s confidence before they even consider buying.
- Trust signals above the fold: Return policy, shipping timeline, a review or two — these need to be visible on the product page without scrolling. On mobile especially, shoppers decide very fast.
- Price + offer clarity: Is the price visible immediately? Is there a clear reason to buy now vs. come back later? Even a simple “ships within 48 hours” or “only X left” can make a difference.
If the basics check out, the problem is likely audience targeting you’re reaching people who aren’t actually likely buyers. Look at your Meta campaign audience and whether the creative is being shown to people with genuine purchase intent.
Hope it’s help.
Hello @NoirMaison From a conversion standpoint, the biggest issue I see is that the page is doing brand storytelling before product clarity.
For people coming from Meta ads, that usually kills momentum fast. A 30-second session and 1.5 pages viewed tells me they are landing, scanning, and leaving before they fully understand what they are buying.
A few things stand out:
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The hero is beautiful, but not instantly clear. I can tell this is premium 3D art, but I do not immediately understand the product, the format, how it installs, or why I should care. Above the fold needs to answer: What is it? Who is it for? What outcome does it create?
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Too much emphasis on the founder/brand story too early. “Built by a creator, not a factory” is a strong line, but it works better after the offer is already understood. Right now it feels like identity first, product second.
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The value proposition needs to be more concrete. “Modular wallpaper system” is interesting, but customers probably need a simpler translation: is it peel-and-stick, framed panels, magnetic wall art, decorative wall cladding, customizable wallpaper, or a mix? People need a plain-English explanation in one sentence.
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There is not enough buying confidence yet. I would expect stronger proof: installation visuals, size examples, room mockups, before/after, close-ups of material quality, shipping/lead time, what comes in the box, and why this is worth the price.
For the landing page, I would tighten it to this structure:
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Hero headline: say exactly what it is.
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Subheadline: explain the transformation and use case.
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One primary CTA: something like “Design My Wall” or “Shop Wall Panels.”
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Immediate proof: 3 quick trust points, example:
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Custom-made from your photos or design
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Modular and easy to expand
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Premium finish, made in Atlanta
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Show the product in a room, not just as an art object.
My honest take on the offering is that the product may be strong, but the page is asking people to interpret it too much. The more premium and custom the item is, the more it needs clarity, examples, and reassurance. Right now it feels a little like a luxury concept that has not yet been translated into a simple shopping decision.
The fastest win is to make the top of the page answer these three questions immediately: what is it, how does it work, and why is it worth buying now.
Additionally, your page has too many images, loading speed will be very slow if you don’t optimize it. Convert images from PNG to WebB to improve user experience.
Hope this helps 
For modular wallpaper, I would not treat this like a simple impulse product. People need to understand the system before they are ready to buy.
600 Meta visitors, only 13 product-page views, and about 30 seconds on site suggests the first page is not turning curiosity into shopping intent yet. I would diagnose it in three parts:
- ad click quality,
- landing-page comprehension, and
- product-page confidence.
I took a quick look and the store has a design/gallery feel, but the buying path may need to make the modular-wall-panel concept obvious much faster. In the first screen I would want to know what the product is, how it installs, what problem it solves, how the panels change over time, and where to start if I am not sure what to buy.
Before changing ads, I would test a landing section that explains the system in 3 steps, shows a before/after, and gives one clear CTA to the best starter product or collection.
Hi, @NoirMaison
Looking at the metrics you shared, it seems like visitors are leaving before fully understanding the product and its value. A 30s average session time and very low add-to-cart activity usually point more toward landing page clarity and user experience issues rather than the product itself.
Since this is a newer concept (modular wallpaper), the landing page has to do a lot of educating very quickly - especially for cold Meta traffic.
Here’s what I’d prioritize, in order:
- Simplify the above-the-fold section
Visitors should instantly understand what the product is, how it works, and why it’s different from traditional wallpaper.
2.Add more visual explanation
A short installation video, room transformation example, or close-up texture shot near the top of the page would help communicate the product much faster.
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Add a simple “How It Works” section
Something simple like: Measure your wall → Apply the panels → Move or swap them anytime without damage.
That flexibility is a major selling point and should be more visible. -
Move trust signals higher on the page
Adding customer photos, reviews with images, shipping/return info, and secure checkout icons can help build trust earlier, especially for cold Meta traffic. -
Improve mobile speed and page experience
I also checked your site using PageSpeed Insights and noticed the LCP/FCP could still be improved. Compress and optimize images, lazy load sections below the fold, and reduce heavy scripts. Even a 1-2 second improvement meaningfully reduces bounce rate on paid traffic.
6.Highlight the value proposition more clearly
Focus more on benefits like easier installation, removable/reusable panels, renter-friendly setup, less mess, and faster room transformation.
With a clearer value proposition, stronger trust signals, and a faster mobile experience, I think the store could perform much better with the traffic you’re already getting.
If you don’t want to handle all the optimization work manually, tools like Website Speedy can also help simplify some of the speed improvements. Totally optional to use.
Disclaimer: I’m affiliated with Website Speedy