We're An Etsy Success Story With 5 Stars Over 40,000 Sales - But We're So Lost On Shopify! Help!

[loveanniek]

We - a mother and son team - are seeking guidance to elevate sales for our online Shopify store, annstylestore.com. We’ve garnered positive reviews and have a loyal customer base, but our online visibility remains limited. Our Etsy shop has been a success story with over 40,000 sales and a consistent 5-star rating. However, translating this success to our Shopify venture is proving very difficult. We offer a diverse range of fashion accessories and have the unique capability to create custom print shirts, thanks to our in-house printing setup.

Our current challenge is amplifying our online presence. While we understand the value of SEO, its slow pace and difficulty in competing with well-established companies are notable hurdles. A previous marketing effort through a specialist on Fiverr did yield some sales, but the cost was not sustainable against the profits. We are currently marketing through Google Ads, and it occasionally gets sales, but not enough for a profit against the marketing.

We are specifically looking for cost-effective and impactful strategies to increase our site’s traffic and awareness. Our immediate goal is modest: to achieve at least five sales per day. Additionally, we would greatly appreciate advice on prioritizing our steps to achieve this goal, ensuring we focus on the most effective actions first to build our online presence and reach our target sales number.

Thank you so much.

[biznazz101]

This isn’t really an online strategy, but you could try including a business card with the link to your website (https://annstylestore.com/) on one side and logo or other information on the other side with every Etsy order.

Gaining new customers is difficult and can take time. I would focus your efforts on transitioning your current customers from Etsy to your Shopify store. Over time, that would help with acquiring new customers. I would also recommend trying out FB or other social media ads and if you are not already use an email marketing app to keep customers engaged with your brand.

I hope that helps!
@biznazz101

[loveanniek]

Thank you for the response! We actually already do this. How would you recommend on the transitioning? What is a good email marketing app?

[PageFly-Kate]

Hi @loveanniek ,

This is Kate from PageFly - Shopify Landing Page Builder App.

I have visited your store. Overall, I love your products. Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:

1. Get a more straightforward hero banner

I noticed that the first banner’s content focuses on shirts, yet the accompanying image shows tote bags, which creates a bit of confusion. You can consider aligning the content and images so that they match.

The text currently doesn’t appear very attractive; you could modify it to give it a more professional look, like this:

2. Align the product images

For the best clarity, please ensure the images and content in the product details are aligned properly and also on mobile view.

3. About the collection title on each sections

These headings are hard to read because the font size and color don’t pop out. Consider changing the font size and color of the collection titles to enhance readability. A larger, more vibrant font will catch your customers’ attention more effectively.

Like this sample:

4. Trust badges section

It’s great that you positioned the trust badge section below the hero banner. However, the current design is not visually appealing.

You can adjust it like this:

5. Add more product image with model on the homepage

Seeing a model using the product, especially clothing products can help potential customers visualize how it would look and feel on them. This makes the product more relatable and appealing.

6/ Prepare for Valentine’s Day Sale

With Valentine’s Day around the corner, it’s an ideal opportunity to increase sales, as your items are excellent gift choices. Capitalize on this day to draw in those seeking the perfect Valentine’s gift.

Try this simple plan for a Valentine’s Gift Section:

• Launch Valentine’s Gift Promotions: Offer deals such as ‘buy one, get one free’, couple discounts, or exclusive sets for two. These promotions are attractive to customers looking for valuable gifts.
• Implement a Countdown timer: Add a timer on your site for limited-time Valentine’s Day specials. This urgency encourages people to purchase before the offer expires.
• Utilize Google Ads for Promotion: Advertise your Valentine’s Day specials through Google Ads. It’s an effective way to reach more people searching for Valentine’s gifts and lead them to your store.

Consider this sample

These tips are a bit long, but I hope that you have read them all the way through and you’ll find these suggestions useful for boosting your store sales.

Best of luck with your business. Keep doing great work!

Kate - PageFly Team