What am I doing wrong with my website?

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Topic summary

High traffic (~1,000 sessions) but zero orders on slippersnsliders.store; seeking reasons and fixes. “Sessions” are visits, and “conversions” are purchases—indicating a very low conversion rate.

Content and trust: Improve product pages with clear benefits, high‑quality images, and compelling, transparent pricing. Add trust signals such as customer reviews/testimonials, secure‑checkout badges, and a clear return policy to reduce hesitation.

Checkout and UX: Streamline the checkout (fewer steps, offer guest checkout, show shipping costs upfront). Make navigation intuitive, ensure mobile usability, and improve site speed/performance to prevent drop‑offs.

Targeting and measurement: Analyze traffic sources to confirm audience-product fit. Use analytics (e.g., Google Analytics) to find where users abandon the funnel (cart or checkout) and prioritize fixes accordingly.

Tools and disclosures: One respondent recommended auditing SEO (search engine optimization) with the SEOPro app and disclosed they are the app’s developer.

Status: No changes or outcomes reported yet; actionable recommendations provided, discussion remains open.

Summarized with AI on December 13. AI used: gpt-5.
1

I’m confused on why I have almost 1000 sessions on my website but no orders. Any tips on what to do?

The website: slippersnsliders.store

3 Likes
2

Hi @Xav ,

It’s frustrating to have traffic but no conversions. Here are a few tips to optimize your site and increase orders:

  1. Review your product pages: Ensure the descriptions, images, and pricing are clear and appealing.
  2. Streamline the checkout process: Minimize the steps to complete a purchase.
  3. Add trust signals: Consider displaying reviews or customer testimonials.
  4. Analyze your traffic sources: Identify if your audience aligns with your products.

Our app, SEOPro, can audit your site’s SEO and recommend improvements.

Full disclosure: We are the developers of this app. [REDACTED]

Phil
SEOPro Developer

3

Hi @Xav

If you’re getting many sessions but no orders, here are key areas to review and optimize:

  1. Product Pages: Ensure high-quality images, detailed descriptions, and benefits are clearly explained.
  2. Trust Signals: Add customer reviews, badges (e.g., secure checkout), and a clear return policy.
  3. Pricing & Value: Make sure your pricing is competitive and clearly communicates the value of your products.
  4. Checkout Process: Simplify the checkout process—reduce steps, offer guest checkout, and display shipping fees upfront.
  5. Target Audience Alignment: Revisit your marketing to confirm you’re targeting users likely to purchase.
  6. Website Navigation & UX: Make navigation intuitive and the website easy to use on all devices.
  7. Speed & Performance: Test your site speed. Slow websites often lead to drop-offs.
  8. Analytics: Use Google Analytics to track where users drop off (e.g., cart page). It’ll help identify issues.

These steps should help identify conversion issues and point towards necessary improvements.

I hope my answer is helpful :slightly_smiling_face:

Best regards,

Daisy