What are some different offers I can test to boost AOV?

Ask Me Anything Q&A Bogosama

Topic summary

A merchant selling therapeutic health devices (PostureJet) is struggling with traditional volume-based offers like BOGO and Buy 2 Get 1 Free, as customers typically only need one device and aren’t motivated by multi-unit deals.

Key Challenge:

  • Current promotions don’t increase AOV because the product isn’t naturally purchased in multiples
  • Conductive gel is essential for device effectiveness but not driving additional purchases

Suggested Strategies:

Threshold-based offers: Set a “Spend X, Get Free Gel” promotion slightly above the device price, encouraging customers to add complementary items

Bundle different products: Structure Buy 2 Get 1 offers around complementary products that work together, not identical items

Smart upselling: Use AI-driven recommendations to suggest relevant add-ons (like gel) at optimal moments in the purchase journey

Frequently Bought Together: Display complementary products as bundles rather than free gifts

The discussion emphasizes shifting from volume discounts to value-added bundling and personalized recommendations that align with natural customer buying behavior for single-use therapeutic devices.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
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I’m selling health related devices to eliminate pain and promote relief. I’ve been testing out different offers, such as BOGO and now Buy 2 Get 1 Free, but realistically, most people only need 1 of my devices and most people do not bother making use of the offer. I’m looking for a way to increase AOV while also giving the customer more value. My product (PostureJet) comes with conductive gel which is almost necessary for the therapeutic effects, and I was thinking maybe adding a Buy 2 Get 1 Free offer + Free conductive gel.

Let me know your thoughts about offers that helped increase conversions/AOV!

2 Likes
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:blush: I’m Ellie from BOGOS team! Thank you, @skinside, for joining our BOGOS AMA event :blue_heart:

With 10y+ experience in promotion, I totally understand why these offers might not work for your customers. As BOGO works best for products people use repeatedly or in multiples:

:check_mark: “buy 1 lipstick, get 1 liptick,” (women usually have more than one liptick),
:cross_mark: “buy 1 desk, get 1 desk” (customer’s don’t need 2 desks at the same time)

For a product like PostureJet, where one is usually sufficient, customers don’t see the need to buy more than one → they won’t claim the offer. To make your offer more effective:

+ Buy 2 Get 1 gel Free → make sure the 2 products they have to buy are different ( ideally, they can use with each other or customers usually buy them together)

+ Spend X amount to get free gel → Set the threshold just above the PostureJet price, so customers ưill feel they can easily qualify for the reward by adding a smaller, complementary product to their cart.

+ Frequently bought together → Instead of give the gel for free, you can also run “Frequently bought together” offer → offer discounted gel if they buy PostureJet.

+ Quantity breaks/Volume discount → buy more PostureJet, get more discount. However, the art lies on how you give your customers the reason to buy many of one same item. Logitech, our users, sell mouse and did it very good:

Screenshot 2025-01-20 010919.png
Screenshot 2025-01-20 010919.png1845×914 146 KB

:glowing_star: You can test all them (or even more, from free gifts, discounts, bundles, and upsells) all in one BOGOS app. Try BOGOS (4.9 rating, 2k+ reviews) for 7-free days here!

:glowing_star: We’ve created a BFCM promotion playbook to help merchants better understand how to effectively increase AOV using 5 most popular offer types (with insightful, data-backed tips). You can read and implement those strategies for your store. Download it here FOR FREE!

If you have any more questions, I’m always here to help!

If my answer’s helpful, appreciate if you could Like and Accept as Solution!

3

Hi @Apex_Therapy , Have you ever tried product bundle app?

4

Totally get where you’re coming from — with products like PostureJet, most customers only need one, so BOGO-style offers often fall flat.

Instead of pushing volume, you might want to focus on smart upsells that feel relevant and valuable. That’s exactly what Zotasellhelps with: it uses AI to recommend complementary products (like your conductive gel) at the right moment in the customer journey — boosting AOV without relying on bulk discounts.

If BOGOs aren’t converting, it might be time to test a smarter, behavior-driven approach. Happy to share more if you’re curious!

5

Hey @Apex_Therapy :waving_hand:

Free gifting with purchase is one of the simplest yet most effective strategies for increasing AOV. You can easily set this up using Monk from the Shopify App Store.

I’m part of the team behind Monk, and speaking from experience, when combined with a tiered progress bar that includes free shipping or discount milestones, merchants have seen up to a 20% lift in AOV, something we’ve observed across 3,000+ brands using this setup.

In your case, a strong approach would be to create offers like:

  • Buy 2 products, get 1 conductive gel free
    or
  • Buy 2 products, get 10% off your entire cart

These types of offers provide tangible value while encouraging customers to spend more.

With Monk, you can build free gifting funnels based not only on the number of items in the cart but also on cart value, customer tags, or specific collections.

When shoppers qualify for a reward, the gift can either be automatically added to the cart or selected manually from a widget on the cart, product page, or a pop-up.

Both the tiered progress bar and selection widgets are fully customizable, from design to placement, so they blend perfectly with your brand’s style and theme.

You can also use Monk’s highly customizable banners on product pages or in the cart to dynamically highlight offers. These banners support media for higher visibility, and integrate seamlessly with your store’s existing theme.

6

@Apex_Therapy You’ve already identified the core issue - BOGO doesn’t work when people only need one. Stop fighting that and lean into it.

The gel is your real AOV lever since it’s consumable and repeat-purchase. A few angles worth testing:

Threshold unlocks - “Spend $X, get free gel” where X is slightly above your device price. Forces them to add something to hit the threshold rather than giving away margin on the main product.

Bundle the ecosystem - Instead of 2 devices, bundle device + gel + maybe a carrying case or replacement pads if you have them. Price it at 10-15% off buying separately. People love feeling like they got “everything they need.”

Post-purchase gel subscription - After someone buys the device, hit them with a gel subscription offer on the thank you page. They just bought, they’re warm, and you’re solving a future problem for them.

For the bundling piece, tools like LimeSpot or Bold can dynamically surface relevant bundles based on what’s in the cart rather than showing the same static offer to everyone.

7

The same bundle or threshold can help AOV for some buyers and actively hurt conversion for others. For example:

  • First-time buyers focused on pain relief are usually sensitive to friction — aggressive bundles can reduce conversion
  • Repeat or replenishment buyers are where consumables (gel/pads) actually move AOV
  • Gift buyers behave differently again and often respond better to “complete kit” framing than discounts

When volume promos stall, it’s sometimes not because bundling is wrong, but because the offer isn’t aligned to buyer intent at that moment in the journey.

Before testing more promo types, it’s worth validating which customer segments are actually responding to add-ons vs ignoring them, that usually clarifies which offers are worth scaling.