What are some effective ways to make product images stand out and look professional on Shopify? I’ve heard about Picalitz for photo retouching, but I’d like to know if anyone has seen a noticeable difference in their conversions after using their services.
Topic summary
The discussion centers on improving product photography quality and consistency for Shopify stores to boost conversions.
Key recommendations include:
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Maintain visual consistency: Use either white backgrounds or lifestyle shots uniformly across all products—mixing styles creates an unprofessional appearance.
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Background options: White backgrounds are the e-commerce standard and work well for product shots. For lifestyle images, consider materials like marble (ideal for jewelry, watches, accessories), wood panels, or fabric that align with your brand identity.
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DIY alternatives: Smartphone photography with proper lighting and technique can be effective for budget-conscious store owners. An infinity cove creates seamless white backgrounds, or use Photoshop for background removal.
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Tools mentioned: Picalitz for photo retouching (original poster’s inquiry), and Fulfily Image Generator app for transforming existing product photos into more engaging versions.
The conversation emphasizes that professional-looking photography significantly impacts conversion rates, with consistency being the most critical factor for a cohesive store appearance.
They have to have consistent style, thats the main thing. If some of your products will have a white background & some will have a lifestyle shot, then it just doesnt look right.
Choose one.
Hi @Shoaibsiddique ,
Great question! Great product photos have the power to convert casual visitors into buyers. The better the product photography, the better your product page will convert, indicating the strong impact an image can have in ecommerce.
There are many ways to make your store photography professional and I will list some of them below. Obviously, you can hire professional photographers that will do the job for you. However, not every online store owner can afford to invest in a professional photography studio when they’re just starting out. DIY product photography provides a great alternative, and as long as you know the proper tools and techniques, taking compelling product photos is well within your grasp.
While using a phone with a good camera is a great option, you can eventually consider investing in camera system. Remember, the camera is only one piece of the whole. A photograph is made up of a series of choices that incorporates lighting, exposure, styling, and post-processing decisions. Until then check out this helpful guide to smartphone product photography.
For product images, use white background. You can use an infinity cove to create a seamless background. An infinity cove is a curved, all-white space that gives the background the appearance that it goes on forever. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. A plain white background works well for standard product photos.
The background for your product photography can really enhance the appearance of the product. You can have a plain, white background for your online store as that’s the standard look. If you’re creating lifestyle shots, you might use cardboard, wood panels, marble countertops, streamers, fabric, wallpaper, or other background ideas. Choose a background that’s consistent with your brand. For example; if you sell jewellery, makeup accessories, sunglasses or watches, you might use a marble background.
You can find more tips and tricks in this blog article.
Hey 
I’m a little late to the party, but maybe this still helps someone out.
I created an app that is quite similar to this one, but should be way more powerful and easier to use. It takes your existing product photos and generates new and more engaging ones then just the plain white-backgrounded ones.
Happy to add free credits, as we are looking for user feedback.