What are the most important Shopify-specific SEO settings I should configure for my store?

Ask Me Anything Q&A SEO Office Hours Repo
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Topic summary

A user is seeking guidance on Shopify-specific SEO configuration and best practices. Their questions cover:

Key concerns:

  • Whether Shopify SEO differs from general SEO principles
  • Common SEO mistakes on Shopify stores and how to avoid them
  • Optimal structure for collections and product pages
  • Improving page speed and Core Web Vitals
  • Setting up 301 redirects for deleted products

Resources provided:

  • A recent SEO Beginner Tutorial on the Learn With Shopify YouTube channel
  • LearningSEO.io, which offers free learning resources

Status: The discussion remains open with the user’s question about 301 redirects unanswered. The initial response provided general learning resources rather than specific technical guidance on Shopify SEO settings.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

I am trying to figure out SEO on Shopify.
Is it different from general SEO?

What are common SEO mistakes on Shopify stores, and how can I avoid them?

What are the best ways to structure my collections and product pages for SEO in Shopify?

Is there a specific way I improve my page speed and Core Web Vitals on Shopify?

2

Thanks a lot!
What is 301 redirect for deleted products and how do I set it up?

3

I’d recommend checking out the recent SEO Beginner Tutorial that we recently published on the Learn With Shopify YouTube channel. LearningSEO.io is really helpful too and has free learning resources.