What are web-pixel-Shopify-custom-pixels?

Technical Q&A
1

In my admin screen if I go to analytics/reports there is the session by landing page information. In there I can see 4 or 5 of the following but have no idea what they are. They all link to different pages and a couple return page not found messages.

  • None · [email removed]

Can anyone explain what they are and why they would link to a non existent page? I’ve tried googling custom pixels but don’t understand the answers I get. I’ve also checked and there are no custom pixels listed under customer events.

Thanks

2

The message I’m getting has been removed from my post so here’s a screengrab of them

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IMG_08081212×832 184 KB

3

Hello!

These webpixels are what apps and stores use for custom analytics tracking. So when an action occurs in your store, for example when a product is added to the cart, it is tracked by the web pixel and sent to wherever the webpixel is configured to send this information. Here is a more technical developer link for more info Web Pixels API

4

Thanks for the reply. To be honest I have no idea what the info in the link means. Should I be doing anything about these? Especially the ones that seem to be going to a non-existent page

5

The confusion with session by landing page data in analytics may be caused by “page not found” messages, caused by 404 HTTP status code (an error).

These messages often result from broken links or pages that were removed from Shopify websites (or any). And due to this, the URLs will not work.

To fix this, you can use AdNabu’s 301 redirect app that fixes the 404 broken link issue.

Now, custom pixels are typically used to track specific user actions (called events) on a website.
One must keep in mind that if no custom pixels appear under customer events, they may not have been set up or may have been removed.

Consulting a web developer or analytics provider can help resolve this issue.

6

Thanks for the info. We have got rid of a couple of pages recently for products we no longer sell so I guess this is what’s causing the issue. There are no custom pixels as until a couple of days ago I’d never heard of them.

Does the site actually need them? And do the 404 messages effect what the customer sees?

7

Yeah, that “None” or “[email removed]” thing shows up when Analytics can’t figure out what page someone actually landed on. It usually happens if the person clicked an old link, a broken email URL, or something that triggers a visit without a proper landing page (like a tracking pixel or messed-up redirect).

The ones showing “page not found” are just sessions where people hit a 404 page — Analytics still counts the visit even if the page doesn’t exist anymore.

It’s pretty common, nothing’s broken on your end. Just means there are some old links or scripts floating around that lead nowhere. You can check your 404 logs or behavior reports to see where they’re coming from if you want to clean them up.

8

Thanks, I’ll check out the 404 logs