Hi there!
I have been having a good amount of ATC sessions but people are not converting.
I’ve checked the customer journey, watched recording sessions, email flows and other things are also set properly.
Can anyone suggest me things that I could do to improve my conversion rate after ATC?
Hi @SanaKhan
To improve your conversion rate after Add to Cart, consider:
Adding conversion tracking to your order status page. Here’s how.
Analyzing your marketing campaigns for insights. Learn more.
Improving your store performance. Check this guide.
Hi,
To comment on CR needs a deep dive for sure.
Having said that, to increase conversion after ATC, I would recommend to check; a. payment methods, b.delivery time, c.social proof (reviews, ratings) d.price. Hope this helps.
Hello @SanaKhan ,
Can you please share more details about the product/niche, then I can give relevant advice.
It is worth mentioning that there are hundreds of ways for how to improve the conversion rate. But nobody knows what exactly will work for your store. What worked for one may not necessarily work for you. Test different approaches and find the ones that work for you best.
A more complex approach is likely to improve things.
You can follow these tips to increase your conversion rate:
If you want to add some custom logic to your site to implement a brand new idea that might help you increase conversion rates, don’t hesitate to ask. My Whidegroup team is always ready to share our expertise in e-commerce website development, optimization, and customization.
Best regards,
Anastasia
Hi Stacy,
Our primary focus is on catering to women aged 45 and above, and our standout product is the umbrella dress, renowned for its exceptional comfort.
Hey, @SanaKhan .
Thank you for reaching out.
Increasing conversions or getting your first sale can be tricky at first. However, we’ve got a couple of handy guides that include various suggestions that may be able to help you with this task. If you’re interested, then we’d recommend taking a look at the following:
That being said, since you also have a specific target audience, then we’d also recommend developing a marketing plan for your business as that can help drive more traffic to your store and potentially help increase conversions.
If you have any other questions on this topic, then don’t hesitate to let us know.
Hello SanaKhan!
As the saying goes: “you can only improve what you can measure”. A general ATC rate may offer you some visibility but its not helpful when you really want to understand which products are generating views and add to carts, which product have low (or high) conversion or abandonment rates. You need this visibility to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate.
There are few apps that can offer this visibility, because Shopify does not provide such detailed analytics for products and its quite an operation to set up to track many million page views and distill data into useful reports.
I would suggest to try out our app, Datma, here you can play around with a demo, no signup needed: https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates. We also have a free 30 day trial in case you want to test it out on your store’s data.
Best,
Peter @ Datma
If you are getting plenty of ATC but little sales, it might be time to look at how your site is handling visitors. A few sluggish pages and excessive loading time can make people leave before they buy.
I recommend using thecarbonfootprint.ai It illustrates how the carbon footprint of your website is connected to performance issues such as load time and resource consumption. A lighter, greener site is not only environmentally friendly, but can also convert.