What can improve my new jewellery website's traffic and sales?

[KuchiLuxury]

Hi, Hope you all are good, basically I launched my website in February and so far no visitors and no sale.

Please if someone can review my website and give me honest feedback and suggest me ways to bring more visitors and sale. www.kuchiluxury.com Thanks all in advance

[DonkeyKong247]

Hi! I have a few suggestions. It is difficult to see what the jewelry looks like on the model. I like the model pics but I think you should have mostly product only photos for each product.

Also, I feel the model’s style does not match the website color/themes. I would suggest either using a different model to match your theme or change your them to match model (for this model I would use slick, dark theme). It is to make your style consistent and flow well.

Overall the current look pays too much attention to the model. I suggest concentrating on product photos on your slide show and home page with a few model pics.

I hope this helps and best of luck

[PageFly-Richard]

Hi @KuchiLuxury ,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.

Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Add favicon to your homepage

Favicon will help your visitors locate a web page more easily. It also plays an important role in conveying trust about your brand.

2. Add more content in your homepage

2.1. Add blog section

The website has a blog section that provides customers with useful information and tips on choosing the jewelry. This can be a valuable resource for the ones who are looking to find the suitable ring, necklaces, etc

2.2. Add a section about brand history

Adding a brand history section on the homepage can establish credibility, create an emotional connection, provide context, and differentiate from competitors. Sharing the brand’s backstory can help visitors understand its legitimacy, reputation, and evolution.

2.3. Add a section about brand history

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

2.4. Showcase your Instagram or other social profiles

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.

3. Always include quick Add to cart buttons in product lists

It will save customers the trouble of having to click on a product in order to add it to their cart.

Furthermore, pagespeed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google pagespeed score for your store such as Blum, Refresh, Dawn, etc

Best regards,

Richard | PageFly Team

[Cedcommerce]

Hello @KuchiLuxury ,

Congratulations on your new store. Let’s face it together, we have thoroughly reviewed your website and would like to share our honest feedback. Firstly, the website looks basic and does not seem ready and stylish for the niche of new-age fashion jewelry.

Here are some of the significant issues that we came across while reviewing your website:

1. Design and layout: The overall design of the website looks basic. The absence of a favicon and the unappealing font makes your website look plain and outdated. A redesign is necessary to make it look more appealing and trustworthy to potential customers. A better theme with more premium elements can give your website a more professional feel.
2. Images and visuals: The images used on your website are of low quality and do not properly showcase the products. High-quality, clear images with multiple angles can help entice potential customers and build confidence in your brand.
3. Trust signals: Customers want to feel confident in the products they purchase, and adding trust signals can help with this. Trust badges and certifications can be added to the website to give customers reassurance that they are making a safe and secure purchase.
4. Product descriptions: The product descriptions need to be rewritten to provide more product information and details. Well-written and informative product descriptions can entice potential customers to make a purchase.
5. Invest in your product page - The product page, in particular, needs to be upgraded to include premium elements such as high-quality images, detailed product descriptions, and interactive product views. Additionally, including customer reviews and ratings can help build trust and confidence in your brand. Adding a language translator can help attract and expand your customer base worldwide.
6. Payment options: Providing multiple payment options, such as Stripe and Amazon Pay, can increase convenience for customers during the checkout process.
7. SEO and speed optimization: SEO optimization can help improve your website’s ranking on search engines, increasing visibility to potential customers. Additionally, speed optimization can enhance the user experience and reduce bounce rates.
8. Social media integration: Social media is an essential tool for promoting your brand and increasing traffic. Integrating your social media handles like Instagram can help reach a wider audience and build brand awareness.
9. Use plugins and apps - Several plugins and third-party apps can help you upgrade your website and enhance its functionality. Some of them are Shogun Page Builder (A drag-and-drop page builder). Yotpo Reviews (Display customer reviews and ratings on your website) SEO Manager (Website optimizer)

We recommend reaching out to a Shopify expert to help you improve your website’s performance and design and identify the best plugins and third-party apps for your specific needs.

If you need any further assistance, do let us know.

Best of luck!

CedCommerce

[Gojiberry-Amee]

Hi KuchiLuxury,

This is Amee from Gojiberry - Shopify Survey & Feedback App.

I like the look of your store but thought some improvements could be done to make it look more professional:

1. For the first product image, try to highlight just the product with a transparent/white background to make your site look more unified. The model is stunning and does give a feel of what the product looks like while wearing it, so I would keep this as a 2nd image.

2. Add an add to cart button to all your products

3. I would change your banner to something more product-focused. If you want to opt for a model look, here’s a good reference for achieving a good balance: https://ycljewels.com/

4. Adding testimonials or product reviews to your home page for more social proof

5. Add a post-purchase survey. You can ask your actual customers about design choices, product designs, etc with 5 5-second test survey, or find out where your customers are coming from via a marketing attribution survey.

I hope this helps!

Amee | Gojiberry