What colors did you choose for your brand and why?
Yellow! It symbolizes happiness, warmth, friendliness, and our tropical country origin. However, after learning color theory, I realized that it should be used sparingly to keep things legible and not strain the user’s eyes. We use our yellow primarily for accents, special promotions, or the shoes’ outsoles.
Hello @Jacqui I chose black for my brand color. Honestly its because i like the color. When building your brand its important to ensure that it portrays how you feel. There’s no perfect color, just make it YOU..
I chose blue for my app because it represents technology, trust, and freshness. It gives a modern and clean feel, which aligns with the professional yet approachable image I want for my brand.
We prefer blue in the color as our brand, as it feels peaceful and patient, especially when we chat during business period.
I chose a clean palette with blue and white to convey trust, clarity, and professionalism — colors often associated with reliability and transparency, which align well with my brand’s focus on helpful, informative tools. ![]()
I chose colors that reflect my brand’s personality — blue for trust, white for simplicity, and orange for creativity.
They help create a clean, energetic, and reliable vibe for my audience.
We went with deep green because it feels grounded and creative — a good balance for both artists and pet lovers. It gives the brand a calm, trustworthy feel without looking too corporate. The yellow adds a bit of warmth and energy, especially for buttons and highlights, so things still pop without shouting at you.
Neon lime - create a vibrant, modern, and energetic appearance that aligns well with technology-driven products and dynamic e-commerce stores
Pink is a gentle, cheerful color that often reminds people of love, care, and sweetness. It’s soft and calming, like the glow of a sunset or the petals of a flower. Whether it’s a pale blush or a bright fuchsia, pink has a warm, friendly feel that can lift your mood and make things look a little more joyful.
We went with a mix of deep blue and soft teal for the brand. Blue gives a sense of trust and clarity, which fits well with a product that helps founders make confident decisions. The teal adds a modern, creative feel without being overwhelming. Together, the colors feel clean, focused, and strategic, which is exactly the tone we want users to experience when they interact with the product.
Well, I chose rainbow colors because they look creative, positive and friendly. They show energy and attract people of all ages and each color represents something positive and together they show diversity, fun and a open mindset.
I went with a theme inspired with the color tone of the movie dune. Loved the colors and grading and it went went well on my site.
I chose a neutral base with a strong primary color that reflects trust and clarity, then added a warm accent for energy. It keeps the brand versatile and readable across platforms and emotionally aligned without feeling trendy or forced.
Hi, a newbie here (Liberty Buttons), where did you learn about color theory?
Back in uni, two semesters of Color Theory I and Color Theory II
If you’d like to learn, there are crash courses from Shopify Color Theory, Color Psychology and (a bit) more in-depth ones at Canva Design School. These are enough to get going.
Thank-you for the information! ![]()


