What colors did you choose for your brand and why?
Topic summary
Participants share their brand color choices and reasoning:
Popular choices:
- Blue (multiple responses): Selected for conveying trust, technology, professionalism, peace, and reliability. Often paired with white for clarity and simplicity.
- Yellow: Chosen to symbolize happiness, warmth, and tropical origins, though used sparingly as accents to maintain legibility and avoid eye strain.
- Black: Selected based on personal preference, emphasizing authenticity over theory.
- Deep green + yellow: Green provides a grounded, creative, trustworthy feel for artists and pet lovers; yellow adds warmth for highlights and calls-to-action.
Common themes:
- Colors align with brand personality and target audience perception
- Balance between emotional appeal and practical usability
- Strategic use of accent colors (orange for creativity, yellow for energy)
- Emphasis on authenticity—choosing colors that genuinely represent the brand rather than following rigid rules
Several participants included visual examples of their branding implementations.
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Yellow! It symbolizes happiness, warmth, friendliness, and our tropical country origin. However, after learning color theory, I realized that it should be used sparingly to keep things legible and not strain the user’s eyes. We use our yellow primarily for accents, special promotions, or the shoes’ outsoles.
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Hello @Jacqui I chose black for my brand color. Honestly its because i like the color. When building your brand its important to ensure that it portrays how you feel. There’s no perfect color, just make it YOU..
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I chose blue for my app because it represents technology, trust, and freshness. It gives a modern and clean feel, which aligns with the professional yet approachable image I want for my brand.
We prefer blue in the color as our brand, as it feels peaceful and patient, especially when we chat during business period.
I chose a clean palette with blue and white to convey trust, clarity, and professionalism — colors often associated with reliability and transparency, which align well with my brand’s focus on helpful, informative tools. 
I chose colors that reflect my brand’s personality — blue for trust, white for simplicity, and orange for creativity.
They help create a clean, energetic, and reliable vibe for my audience.
We went with deep green because it feels grounded and creative — a good balance for both artists and pet lovers. It gives the brand a calm, trustworthy feel without looking too corporate. The yellow adds a bit of warmth and energy, especially for buttons and highlights, so things still pop without shouting at you.
Neon lime - create a vibrant, modern, and energetic appearance that aligns well with technology-driven products and dynamic e-commerce stores
Pink is a gentle, cheerful color that often reminds people of love, care, and sweetness. It’s soft and calming, like the glow of a sunset or the petals of a flower. Whether it’s a pale blush or a bright fuchsia, pink has a warm, friendly feel that can lift your mood and make things look a little more joyful.
