I am salman. I wanted to set up conversion action in Google Ads for my shopify store and to run both search and shopping campaign. Can anybody explain in detail what conversion action are compulsary to measure both shopping ads and search ads conversion? Thanks
Hi Linda,
Thank you for your reply. I was qurious that if the shopping app conversion works for the search campaign or do i have to make a seperate purchase conversion for search campaign?
If you’re running Search and Shopping campaigns for your Shopify store, tracking conversions is non-negotiable. Otherwise, you’re just burning cash with no way to measure success.
Here are the must-have conversion actions:
1. Purchase (Mandatory – No Exceptions)
This is the conversion that actually matters. Without it, you’re just guessing which ads drive sales.
- Tracks completed purchases.
- Optimizes campaigns for actual revenue.
- Must be set up using Google Ads Conversion Tracking or Google Analytics 4 (GA4).
2. Add to Cart (Highly Recommended)
Not everyone buys right away, but tracking this helps you retarget users who showed strong buying intent.
- Reveals if shoppers are interested but hesitant.
- Useful for remarketing campaigns.
- Set up using Google Ads or GA4.
3. Begin Checkout (Optional but Valuable)
Tracks when a user starts checkout but doesn’t complete the purchase.
- Helps diagnose checkout drop-offs.
- Indicates if users abandon due to unexpected fees, slow load times, or friction in checkout.
4. View Product (Nice to Have, but Not Essential)- Tracks users who visited product pages but took no action.
- Good for dynamic retargeting (showing them ads of the exact product they viewed).
Tracking conversions isn’t just about reporting—it helps Google optimize your ad spend. You’re running ads to generate revenue, not just clicks, so track what truly drives sales!
Hope this helps you make the most of your ad budget!
Best regards,
Daisy.