Hello @PurplePartner ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
I took a look at your website and found that all product images on the pages are very high-quality and aesthetic.
However, as a CRO Expert, I would like to suggest to you some of the minimal factors on your collection pages that you can improve to increase user experience on the page.
1. Add Sticky Header
You should create an On Scroll Fixed Header so that customers can easily reach the menu navigation or search bar while surfing your pages. This will definitely help to enhance the customer experience.
2. Highlight Vital Product Features in the List Item Thumbnail
I can see that on your collection pages, there are various products that are in the same categories like rugs, bookshelves, and chairs. In addition to the name and price of products, you can also include some essential features under the thumbnail of each product like materials and dimensions. This will surely bring some clear information to your customers.
3. Adjust Thumbnails More Precisely
When looking at the below image, we can see that the size of the thumbnails in the two lines are not equal (the above are longer and the bottom are shorter). I think that can be something you can easily fix to improve the interface of your page.
Furthermore, another thing you can check on is the thumbnail titles of your products. Those titles should be bigger and bolder to draw the attention of visitors so that they may be aware of what you are selling on your page.
Additionally, with Mother’s Day 2023 fast approaching, and also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage of this occasion.
1. Use a colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother’s Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it’s often used to symbolize the love and appreciation we have for our mothers. It’s a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It’s a calming and peaceful color palette that’s perfect for creating a relaxing and tranquil atmosphere on Mother’s Day.
2.
Offer special discounts
Creating special deals during Mother’s Day event like bundles or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother’s Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
I hope that a few suggestions of mine will somehow be useful for you.
Wishing you all the best with your website and Good luck selling!
Best regards,
Richard | PageFly Team
